Brand Positioning Case Study

Cycles Gladiator

New Full-Bodied Wine Brand Rides to Huge Success

Marketplace Results

Cycles Gladiator became one of the fastest growing brands in the United States when it was launched in 2006, selling 130,000 cases in the first 12 months. Wine Business Monthly ranked it number six on their list of Hottest Small Brands of 2006 and Wine Enthusiast put it on their Top 100 Best Buys list in December 2007. The San Francisco Chronicle said that, “in a sea of unremarkable $10 wines from California [Cycles Gladiator] stands out immediately.”

“I have been in the wine business for 35 years and have worked with gaggles of designers in the past. CF Napa’s team of talented designers consistently captures our vision, producing the most creative and professional final product.”

Bill Leigon
Hahn Family Wines

Cycles Gladiator Wine Packaging Design & Logo


Hahn Family Wines


United States

Project Scope