News & Articles

CF Napa Takes Home 3 Awards – American Graphic Design Awards

CF Napa Takes Home 3 Awards – American Graphic Design Awards

October 2019 / Graphic Design USA - American Graphic Design Awards

Three of CF Napa’s package designs were announced as winners in Graphic Design USA’s 2019 American Graphic Design Awards. CF Napa’s package designs for Chateau Élan, Helmsman Ale House and Monkey in Paradise were chosen to be included in this year’s graphic design annual. For more than 50 years, Graphic Design USA has been a business-to-business information source for graphic design professionals.

Shelf Appeal

Shelf Appeal

October 2019 / Craft Spirits Magazine

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the evolving trends in craft spirits labels. The world of craft spirits, once dominated by nostalgic, earth tone labels, is opening up to more adventurous, modern and brightly colored label designs. Zíami and Monkey in Paradise being prime examples within the CF Napa portfolio that follow this new trend. For the full article, click here.

CF Napa’s Redesign for Monkey in Paradise Featured on AIGA Member Gallery

CF Napa’s Redesign for Monkey in Paradise Featured on AIGA Member Gallery

SEPTEMBER 2019 / AIGA MEMBER GALLERY

CF Napa’s Brand Design’s redesign for Monkey in Paradise Vodka’s logo, packaging and website was featured on the AIGA Member Gallery. The article reviews a before-and-after look at the vodka packaging and shows how the design served as inspiration for the brand’s vibrant new website. The AIGA Member Gallery curatorial team selects a small number of projects to feature on the gallery’s front page each day. To read CF Napa’s case study, click here.

Revolutionary vs. Evolutionary Redesign

Revolutionary vs. Evolutionary Redesign

September 2019 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the elements a brand should consider before embarking on a redesign – including identifying the need for the change, the target consumer profile and requesting feedback. For the full article, click here.

CF Napa Wins 8 Awards in Graphis Design Annual 2020

CF Napa Wins 8 Awards in Graphis Design Annual 2020

August 2019 / Graphis Design Annual

CF Napa Brand Design took home eight awards from the Graphis Design Annual 2020 competition. The designs for Zíami and La Crosse’s High Rye Whiskey were awarded gold. Calculated Risk, Coppercraft Distillery, Gathesa, Hardin, and Forbidden Fruit were awarded silver. The design for Fieldnotes was awarded honorable mention. The work will be featured in the Graphis Design Annual 2020 journal and in an online archive. Graphis celebrates excellence in design and is committed to presenting and promoting the work of exceptional talent through their website and annual journals. To see the award-winning work, click here.

CF Napa Designs Take Home Best Packaging Redesign at the 2019 Wines & Vines Packaging Design Awards

CF Napa Designs Take Home Best Packaging Redesign at the 2019 Wines & Vines Packaging Design Awards

August 2019 / Wine Business Monthly

CF Napa Brand Design took home the top honor for best packaging redesign at the 2019 Wines & Vines Packaging Design Awards last week in Yountville, California. Their redesign for Chehalem was the only Oregon winery to win an award. For the full article, click here.

CF Napa Designs Take Home Two Awards from the 2019 SIP Awards

CF Napa Designs Take Home Two Awards from the 2019 SIP Awards

JUNE 2019 / SIP AWARDS

Two of CF Napa’s packaging designs took home awards at the 2019 SIP Awards in the Individual Bottle Design category. The packaging for La Crosse Distilling Co.’s Fieldnotes Gin was awarded Platinum, the top prize, while Loch & Union Distilling was awarded Silver. The SIP Awards brings together spirits consumers from all demographics to choose the brands to take home this prestigious award. To see the full list of winners, click here.

The Canned Cocktail Revolution

The Canned Cocktail Revolution

June 2019 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design, discusses the five consumer trends fueling canned cocktail sales, the challenges companies face when going to market with these products and the potential opportunities. For the full article, click here.

CF Napa’s Case Study on Coppercraft Featured on AIGA Member Gallery

CF Napa’s Case Study on Coppercraft Featured on AIGA Member Gallery

May 2019 / AIGA Member Gallery

CF Napa Brand Design’s case study on their redesign of Coppercraft Distilling has been selected to be featured on the AIGA Member Gallery. The case study goes into detail on how the repackaging project increased Coppercraft’s sales by over 730% in one year. The AIGA Member Gallery  curatorial team selects a small number of projects to feature on the gallery’s front page each day. To read CF Napa’s case study, click here.

Amble + Chase Rosé Named One of Best Canned Wines for Summer 2019

Amble + Chase Rosé Named One of Best Canned Wines for Summer 2019

MAY 2019 / VINEPAIR

Amble + Chase Rosé has been named by VinePair as one of the best canned wines for summer 2019. The article noted that CF Napa’s design is, “custom-designed to take over your Instagram feed.” VinePair is the largest digital media company delivering accessible, entertaining, and inspiring content about the drinks and the experiences you have with a glass in hand. To read the full article, click here.

CF Napa Designs Custom Bottle and Label for Clarice Wine Company

CF Napa Designs Custom Bottle and Label for Clarice Wine Company

April 2019 / Good Vitis

“The bottles and labels themselves received serious design consideration and effort as well. The labels are beautifully designed and executed…and are true pieces of art. And the bottles bear a Chateauneuf de Pape-inspired custom cartouche.” To read more about CF Napa’s design for Clarice Wine Company, click here.

CF Napa Takes Home 3 Awards in World Rum Awards 2019

CF Napa Takes Home 3 Awards in World Rum Awards 2019

APRIL 2019 / THE WORLD DRINKS AWARDS - WORLD RUM AWARDS

Two of CF Napa’s rum package designs were announced as winners in the World Rum Awards 2019. Zíami Ruby Rush was awarded Silver in both the Best Label Design and Best Brand Design categories. Zíami Platinum was awarded Bronze in the Best Label Design category. The World Drinks Awards are the global awards selecting the very best in all internationally recognized styles of drinks. To see the award-winning work, click here: Best Label Design Best Brand Design

La Crosse Distilling Wins Best in Show at Denver International Spirits Competition

La Crosse Distilling Wins Best in Show at Denver International Spirits Competition

March 2019 / DENVER INTERNATIONAL SPIRITS COMPETITION – PACKAGING DESIGN CONTEST

Two of CF Napa’s packaging designs for La Crosse Distilling Co. took home awards at the 2019 Denver International Spirits Competition’s Packaging Design Contest. La Crosse’s Fieldnotes Vodka took home the top prize of Best of Show while their High Rye Light Whiskey took home gold. The Denver International Spirits Competition assembles a panel of nationally recognized professional graphic designers, art directors and wine retailers to select the best spirits packaging designs. To see the full list of winners, click here.  

5 Trends in Craft Spirits Packaging

5 Trends in Craft Spirits Packaging

March 2019 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses 5 trends in craft spirits – including nostalgic sensibility, copper and large product type. For the full article, click here.

David Schuemann to Speak at ADI 2019

David Schuemann to Speak at ADI 2019

March 19, 2019 / American Distilling Institute

David Schuemann, Owner & Creative Principal at CF Napa will be speaking at ADI as part of the panel, “Best Practices for Choosing a Glass Bottle that Stands Out,” hosted by Saverglass. David will be discussing important considerations when choosing a glass bottle from the perspective of a design agency. To register for the ADI conference & vendor expo, click here.

CF Napa Sponsors ADI Craft Spirits Conference in Denver, Colorado

CF Napa Sponsors ADI Craft Spirits Conference in Denver, Colorado

March 19-20, 2019 / American Distilling Institute

CF Napa is a proud sponsor of this year's American Distilling Institute's annual conference in Denver, CO. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Denver, CO Convention Center. For conference details, click here.

David Schuemann to Speak at Best Practices for Owning and Operating a Winery

David Schuemann to Speak at Best Practices for Owning and Operating a Winery

March 2019 / The Seminar Group

David Schuemann, Owner & Creative Principal at CF Napa will be speaking at Best Practices for Owning and Operating a Winery, hosted by The Seminar Group in Napa, CA. During his session, “Branding, Monetization and Compliance,” David will discuss intellectual property, brand clearance, trademarks, tariffs, tide-house rules, licensing and enforcement. To learn more about the conference, click here.

David Schuemann to Judge Luxury Marketing Council’s Rising Wine Stars

David Schuemann to Judge Luxury Marketing Council’s Rising Wine Stars

MARCH 2019 / LUXURY MARKETING COUNCIL OF SAN FRANCISCO

David Schuemann, Owner & Creative Principal will join a panel of wine industry leaders from Napa and Sonoma to select the 2019 Rising Wine Stars Award honorees from a slate of exceptional nominees. Categories included: Winery of the Year, Winemaker of the Year, Wine Marketer of the Year, Winery Hospitality & Guest Relations and Wine Community Service. Honorees will be acknowledged on stage during the 2019 Wineries Boot Camp to be held at the Lincoln Theater Yountville on March 28th. For additional information, click here.

Fieldnotes wins GDUSA 2019 American Package Design Awards

Fieldnotes wins GDUSA 2019 American Package Design Awards

February 2019 / GRAPHIC DESIGN USA - AMERICAN PACKAGE DESIGN AWARDS

CF Napa’s package design for Fieldnotes has been selected as a winner of GDUSA’s 2019 American Package Design Awards. The design for La Crosse Distilling Co.’s line of experimental spirits was inspired by historic Farmer’s Almanac covers with hand-drawn type and drawings of local flora that frame the label. The packaging will be featured in an online gallery and in the publication GDUSA Package Design Awards Annual to be released in April 2019. The annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth. To see the award-winning work, click here.

CF Napa Takes Home 2 Awards in World Gin Awards 2019

CF Napa Takes Home 2 Awards in World Gin Awards 2019

February 2019 / THE WORLD DRINKS AWARDS - WORLD GIN AWARDS

CF Napa’s package design for Sonoma Brothers Gin took home 2 awards in the World Gin Awards. The packaging won Gold in the label design category and Silver in the brand design category. The World Drinks Awards are the global awards selecting the very best in all internationally recognized styles of drinks. To see the award-winning work, click here.

CF Napa Takes Home 4 Awards in World Vodka Awards 2019

CF Napa Takes Home 4 Awards in World Vodka Awards 2019

February 2019 / The World Drinks Awards - World Vodka Awards

Two of CF Napa’s vodka package designs were announced as winners in the World Vodka Awards 2019. In the brand design category, Valentine Vodka was awarded the top prize – Best Brand Design – as well as Gold. Sonoma Brothers Vodka was awarded Silver. In the label design category, Sonoma Brothers took home the top prize – Best Label Design – as well as Gold. Valentine took home Silver. The World Drinks Awards are the global awards selecting the very best in all internationally recognized styles of drinks. To see the award-winning work, click here.

CF Napa Sponsors ACSA Craft Spirits Conference in Minneapolis, MN

CF Napa Sponsors ACSA Craft Spirits Conference in Minneapolis, MN

February 10-12, 2019 / American Craft Spirits Association

CF Napa is the proud sponsor of ACSA's 6th Annual Conference to be held in Minneapolis, MN. Join David Schuemann and the CF Napa team at the ACSA Conference at the Hyatt Regency Minneapolis in Minneapolis, MN. For conference details, click here.

David Schuemann Presents at Unified 2019

David Schuemann Presents at Unified 2019

FEBRUARY 2019 / UNIFIED 2019

David Schuemann, Owner & Creative Principal, presented to marketing executives during the first annual Marketing Exhibits Tour at Unified Wine & Grape Symposium 2019. The tour encompassed new packaging innovations to customer management software, apps and digital media engagement tools. A select number of top vendors presented new ways to help wine marketers engage with their customers. David spoke about the development and evolution of brands and how packaging decisions can make or break a brand’s sales. For most wine brands, the packaging is the primary expression of the brand, inseparable from the product and on the front lines of sales. He also discussed the concept behind Drink With Your Eyesä - how packaging influences, not only purchase decisions, but consumer enjoyment of wine. For more information, click here.

CF Napa Brand Design to be Featured in DesignRush Top 25 Package Design Companies

CF Napa Brand Design to be Featured in DesignRush Top 25 Package Design Companies

FEBRUARY 2019 / DESIGNRUSH

CF Napa is to be featured as one of the Top 25 Package Design Companies on DesignRush. The list honors effective package design agencies that create beautiful and secure product packaging designed to protect the item while simultaneously marketing the business. DesignRush is a B2B marketplace connecting brands with agencies. Find us at DesignRush.

CF Napa Brand Design Redesign’s Brewery Ommegang

CF Napa Brand Design Redesign’s Brewery Ommegang

JANUARY 2019 / CRAFT BREWING BUSINESS

Working with CF Napa Brand Design, Brewery Ommegang has redesigned every element of the brand across multiple offerings in their portfolio to deliver packaging as impactful and elegant as the beers. “One of our goals was to make it easier for consumers to find our beers in the increasingly crowded craft environment,” explained Doug Campbell, president of Brewery Ommegang. “That’s been accomplished through consistent application of our key brand iconography, style of illustration and color palette.” To read the full article, click here.

Six of CF Napa’s Designs Honored in UNI’s Brilliant Brand Awards 2019

Six of CF Napa’s Designs Honored in UNI’s Brilliant Brand Awards 2019

January 2019 / UNI BRILLIANT BRAND AWARDS

Six of CF Napa Brand Design’s works were honored in UNI’s first annual Brilliant Brand Awards. The design for American Fifth Spirits took the top honor, the Citation Award, and Loch & Union took the next honor, Special Mention. The designs for Zíami, Tradition, Three Chord and Sonoma Brothers were shortlisted. UNI’s Brilliant Brand Awards is an international competition that celebrates creative excellence and consistency across branding design. UNI’s Brilliant Brand Awards has been created to recognize, honor and celebrate outstanding branding and visual communication designs that represent the highest level of creative originality and design excellence. To see the featured work, click here.

CF Napa Wins Five Awards in the San Francisco International Wine Competition – Label Design Competition

CF Napa Wins Five Awards in the San Francisco International Wine Competition – Label Design Competition

December 2018 / San Francisco International Wine Competition - Label Design Competition

Five of CF Napa’s label designs were announced as winners at the San Francisco International Wine Competition – Label Design Competition. Backhouse, Gathesa, Hardin, and The Owl & the Dust Devil were all awarded the top prize – Double Gold. Benton-Lane was awarded Silver. After publishing the results, SFIWC remarked, “Nearly half of our label competition entrants do not medal at all, so [CF Napa’s] results are quite astonishing.” The San Francisco International Wine Competition is the largest and most influential international wine competition in America. The judging panel is composed of a distinguished panel of graphic and packaging design professionals that recognize excellence in wine label and packaging design. They consider, not only each designer’s aesthetic choices, but the effectiveness and appropriateness of the design within the context of the product and the brand.

Coppercraft Featured in BRANDPACKAGING’s Design Gallery 2018.

Coppercraft Featured in BRANDPACKAGING’s Design Gallery 2018.

December 2018 / BRANDPACKAGING DESIGN GALLERY

CF Napa’s design for Coppercraft Distillery was featured in BRANDPACKAGING’s Design Gallery 2018. The annual publication featured the design as a stand-out packaging in the glass category. BRANDPACKAGING’s Design Gallery honors packaging that most effectively uses design and structure to tell a brand’s story and connect with customers. With thousands of new products introduced each year, the ability to stand out requires creativity on the part of designers, packaging engineers, and suppliers. That creativity is what BRANDPACKAGING’s annual Design Gallery celebrates. To see the celebrated work, click here.

Marketing Alcohol Beverages to “HENRYs”

Marketing Alcohol Beverages to “HENRYs”

December 2018 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the 3 keys to marketing alcoholic beverages to "HENRYs" - the group of people who are "High-Earning Not Yet Rich". For the full article, click here.

CF Napa Wins Five HOW International Design Awards

CF Napa Wins Five HOW International Design Awards

December 2018 / How International Design Awards

CF Napa Brand Design took home five awards from the HOW International Design Awards for their spirits and wine packaging designs. CF Napa’s work on Calculated Risk, Coppercraft Distillery, Exitus Bourbon Barrel Aged Wine, Gathesa, and Ziami all received merit awards. In addition to being featured in HOW’s online gallery, the winning designs will be featured in The Best of Design book by HOW + Print scheduled to be released in summer of 2019. HOW has long been the go-to industry resource for design tips and education, design dialogue and inspiration, profiles of leading design minds, and everything inbetween. To see the winning work, click here.

CF Napa Takes Home 3 Awards From The Spirits Business – The Design and Packaging Masters 2018

CF Napa Takes Home 3 Awards From The Spirits Business – The Design and Packaging Masters 2018

December 2018 / THE DESIGN AND PACKAGING MASTERS 2018 – THE SPIRITS BUSINESS

Three of CF Napa’s spirits package designs were announced as winners in The Design and Packaging Masters 2018 – an annual competition by The Spirits Business. CF Napa’s design for Sonoma Brothers Vodka was awarded “Master”, the top prize, in the Vodka category. The designs for Sonoma Brothers Gin and Coppercraft Distillery Blend of Straight Bourbon Whiskey were both awarded Gold in the Gin and American Whiskey Categories. In addition to the online article, the results will be published in the December 2018 World Spirits Report edition of The Spirits Business. The Spirits Business is the only dedicated international spirits magazine and website in the world. Their circulation reaches out to more than 50,000 spirits professionals worldwide, from the most senior buyers in the on and off-trade, to the best known and most influential bartenders at the world’s hottest venues. To read the full article from The Spirits Business, click here.

Outcast Featured in “Wine Bottle Design Innovations”

Outcast Featured in “Wine Bottle Design Innovations”

November 2018 / Wine Business Monthly

CF Napa’s packaging design for Outcast wines was featured in the article “Wine Bottle Design Innovations”. David Schuemann was quoted in the article, “The wine business is becoming more and more aware of the huge benefits that packaging and bottle choices can provide in regard to sales.” To read the full article, click here.

Bigsby’s Folly Featured on Favourite Design

Bigsby’s Folly Featured on Favourite Design

November 2018 / Favourite Design

CF Napa Brand Design was selected to be featured on the Favourite Design website and the corresponding social media channels (Facebook, Instagram) for their work on Bigsby’s Folly wine packaging. The design will also be published in the upcoming Favourite Design Book 2018 due to release in January 2019. Favourite Design aims to promote creativity through their website of selected work and their annual design book. To see the featured work, click here.  

Spellbound Featured on World Brand Design Society’s Instagram

Spellbound Featured on World Brand Design Society’s Instagram

November 2018 / World Brand Design Society

CF Napa Brand Design was selected to be featured on the World Brand Design Society’s Instagram for their work on Spellbound wine packaging. The World Brand Society is an internationally focused community with the mission of supporting packaging design. It aims to promote the practices of the packaging design industry, support design professionals, and help contribute to packaging design education and research around the world. To see the featured work, click here.

Backhouse Featured on World Brand Design Society

Backhouse Featured on World Brand Design Society

October 2018 / World Brand Design Society

CF Napa Brand Design was selected to be featured on the World Brand Design Society website and the corresponding social media channels (Facebook, Instagram, Twitter) for their work on Backhouse wine packaging. The World Brand Design Society is an internationally focused community with the mission of supporting packaging design. It aims to promote the practices of the packaging design industry, support design professionals, and help contribute to packaging design education and research around the world. To see the featured work, click here.

CF Napa Takes Home 5 Awards – American Graphic Design Awards

CF Napa Takes Home 5 Awards – American Graphic Design Awards

October 2018 / Graphic Design USA - American Graphic Design Awards

Five of CF Napa’s spirits and wine package designs were announced as winners in Graphic Design USA’s 2018 American Graphic Design Awards. CF Napa’s package designs for Bigsby’s Folly, Forbidden Fruit, Gathesa, Spellbound and Ziami brands were chosen to be included in this year’s graphic design annual. To see the award-winning work, click here.

Bigsby’s Folly Featured on World Brand Design Society

Bigsby’s Folly Featured on World Brand Design Society

October 2018 / World Brand Design Society

CF Napa Brand Design was selected to be featured on the World Brand Design Society website and the corresponding social media channels (Facebook, Instagram, Twitter) for their work on Bigsby's Folly wine packaging. The World Brand Society is an internationally focused community with the mission of supporting packaging design. It aims to promote the practices of the packaging design industry, support design professionals, and help contribute to packaging design education and research around the world. To see the featured work, click here.

Bent Ladder Featured on World Brand Design Society

Bent Ladder Featured on World Brand Design Society

October 2018 / World Brand Design Society

CF Napa Brand Design was selected to be featured on the World Brand Design Society website and the corresponding social media channels (Facebook, Instagram, Twitter) for their work on Bent Ladder hard cider packaging. The World Brand Design Society is an internationally focused community with the mission of supporting packaging design. It aims to promote the practices of the packaging design industry, support design professionals, and help contribute to packaging design education and research around the world. To see the featured work, click here.

Social House a Winner in PRINT Design Awards

Social House a Winner in PRINT Design Awards

October 2018 / PRINT Design Awards

CF Napa Brand Design was announced a winner in PRINT 2018 Design Awards for their work on Social House Vodka packaging. The design will gain international exposure in the all-new HOW + PRINT book The Best of Design scheduled to be released in Summer of 2019. PRINT (founded 1940) has long been an iconic design and visual culture brand serving as the go-to industry resource for design dialogue and inspiration, design education, profiles of leading design minds and everything in between. Through our online education and certification programs, our top-ranking website and social media platforms, and one of the most well-respected design competitions in the industry—the PRINT Regional Design Awards—PRINT is the leading authority on all things design today. To see the award-winning work, click here.

California’s O’Neill Vintners & Distillers Sees Line 39 Drive Double-Digit Gains

California’s O’Neill Vintners & Distillers Sees Line 39 Drive Double-Digit Gains

September 2018 / Shaken News Daily

“Line 39 (designed by CF Napa) has roughly doubled in size since 2015, and is projected to sell just over a half-million cases this year.” To hear more about how O’Neill Vintners & Distillers is experiencing growth, click here.

David Schuemann to Speak at Wine Industry Financial Symposium

David Schuemann to Speak at Wine Industry Financial Symposium

September 2018 / Wine Industry Financial Symposium

David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s Wine Industry Financial Symposium in Napa, CA. During his session, “Private Label 101: What You Need to Know Before Starting a Brand,” David will discuss the brand development process, trends in private label branding and the best practices in label design before you begin your next private label project. Join David Schuemann at the Wine Industry Financial Symposium at the Napa Valley Mariott. For conference details, click here.  

How to Write Market Positioning Statements for Alcohol Beverage Branding

How to Write Market Positioning Statements for Alcohol Beverage Branding

September 2018 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses how to write market positioning statements for alcohol beverage branding – including the 4 key components of a good positioning statement. For the full article, click here.

CF Napa Wins Silver in Pentawards

CF Napa Wins Silver in Pentawards

September 2018 / PENTAWARDS

CF Napa Brand Design took home silver in the Pentawards Worldwide Package Design Awards Competition for their work on Hardin wine packaging. Created in 2007, the Pentawards are recognized as the most prestigious competition exclusively devoted to packaging design. The primary mission is to increase the stature of packaging design and those who create it. To see the award-winning work, click here.

Coppercraft Wins Gold for Best Spirit by Package in the USA Spirits Ratings

Coppercraft Wins Gold for Best Spirit by Package in the USA Spirits Ratings

September 2018 / USA SPIRITS RATINGS

Coppercraft Distillery, a CF Napa Brand Design client, took home gold for best spirit of the year by packaging in the USA Spirits Ratings. Coppercraft also took home gold for best spirit of the year and best spirit of the year by quality. The USA Spirits Ratings looks to set a new benchmark for award-winning spirits by assessing them for quality, their value for their money, and what they look like with their packaging and design. To see the award-winning work, click here.  

CF Napa Wins Four Awards in Graphis Branding 7

CF Napa Wins Four Awards in Graphis Branding 7

August 2018 / GRAPHIS BRANDING 7

CF Napa Brand Design took home four awards from the Graphis Branding 7 competition for Bigsby’s Folly Winery, The Gin Foundry, Sonoma Brothers Distilling, and Bacon. Bigsby’s Folly, The Gin Foundry, and Sonoma Brothers took home gold while Bacon took home silver. The designs will be featured in the Graphis Branding 7 journal. Graphis celebrates excellence in design and is committed to presenting and promoting the work of exceptional talent through their website and annual journals. To see the award-winning work, click here.

CF Napa to be Featured in Creative Quarterly 53

CF Napa to be Featured in Creative Quarterly 53

August 2018 / Creative Quarterly 53

CF Napa Brand Design is proud to announce that its Gathesa wine package design has been chosen to be featured in Creative Quarterly 53. The design for Calculated Risk was also selected as a runner up. Creative Quarterly is an international journal focusing on promoting the work of the creative community. To see the award-winning work, click here.

CF Napa Wins Gold in Central Coast Wine Competition

CF Napa Wins Gold in Central Coast Wine Competition

August 2018 / CENTRAL COAST WINE COMPETITION

CF Napa Brand Design took home gold in the Central Coast Wine Competition for their work on Austerity. The wine was honored in the Packaging & Design Competition: Classic Category. Central Coast Wine Competition promotes the excellent quality and diversity of commercial wineries by recognizing wines in both tasting and packaging design categories. To see the award-winning work, click here.  

CF Napa Wins Four HOW International Design Awards

CF Napa Wins Four HOW International Design Awards

2018 / HOW INTERNATIONAL DESIGN AWARDS

CF Napa Brand Design took home three awards from the HOW International Design Awards for their Brother Duran, Hardin, Sonoma Brothers Distilling, and Social House Vodka packaging designs. HOW International Awards has been recognizing excellence on a global scale for 25 years. To see the award-winning designs, click here.

10 Rules for Developing a Killer Brand Name

10 Rules for Developing a Killer Brand Name

Summer 2018 / Artisan Spirit

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the 10 rules for developing a killer brand name including: fit to concept, creative opportunity, and memorability. For full article, click here.

The Secret Trigger That Makes You Reach For Your Favorite Bottle of Wine

The Secret Trigger That Makes You Reach For Your Favorite Bottle of Wine

June 2018 / CNBC

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses with Chris Morris of CNBC how wine labels and packaging influence purchase decisions for wine consumers. For full article, click here

David Schuemann Interviewed by North Bay Business Journal

David Schuemann Interviewed by North Bay Business Journal

May 2018 / North Bay Business Journal

David Schuemann, Owner & Creative Principal at CF Napa Brand Design was interviewed by Jeff Quackenbush at North Bay Business Journal on the secrets used to effectively blend both the digital and sensory worlds of wine labels. CF Napa’s design for O'Neill Vintners & Distiller’ Exitus brand, a red wine aged three months in Kentucky bourbon barrels, was highlighted in the article. To read the entire article, Click here

CF Napa Wins at The Dieline Awards

CF Napa Wins at The Dieline Awards

May 2018 / The Dieline Awards 2018

The Dieline Awards formally recognizes the absolute best in consumer product packaging design worldwide, and brings awareness to the immense value that lies in well-designed brand packaging. As the largest worldwide package design competition now in its 9th year, The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design around the globe. An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. CF Napa Brand Design’s package design for Sonoma Brothers Distilling’s packaging won third place in the spirits category. To see our award-winning work, Click here

CF Napa Wins Bronze in San Francisco World Spirits Competition

CF Napa Wins Bronze in San Francisco World Spirits Competition

April 2018 / SAN FRANCISCO WORLD SPIRITS COMPETITION

CF Napa Brand Design took home bronze in the San Francisco World Spirits Competition for their work on Three Chord Bourbon. The San Francisco World Spirits Competition honors unique, thoughtful packaging designs. Entries are evaluated on creativity, impact, execution, and overall effectiveness of the design. The competition is one of the most influential competitions due to its exceptional reputation within the alcohol industry and its consumers. To see the award-winning work, click here.

3 Things Exceptional Packaging Can Do For Your Brand

3 Things Exceptional Packaging Can Do For Your Brand

Spring 2018 / Artisan Spirit Magazine

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the 3 things exceptional packaging can do for your brand including: Invite Trial, Reinforce Quality and Assist Recall. For full article, click here

CF Napa to be Featured in Creative Quarterly 51

CF Napa to be Featured in Creative Quarterly 51

2018 / CREATIVE QUARTERLY 51

CF Napa Brand Design is proud to announce that its Coppercraft Distillery, Federalist Bourbon Barrel Aged Red Wine, and Three Chord Bourbon Whiskey package designs have been chosen to be featured in Creative Quarterly 51. Creative Quarterly is an international journal focusing on promoting the work of the creative community. To see the award-winning work, click here.

CF Napa Wins Two Awards in Graphis Typography 4

CF Napa Wins Two Awards in Graphis Typography 4

April 2018 / GRAPHIS TYPOGRAPHY 4

CF Napa Brand Design took home two awards from the Graphis Typography 4 competition for their typography for The Gin Foundry and 2 Think brands. The Gin Foundry took home gold while 2 Think brought home silver. The designs will be featured in the Graphis Typography 4 journal. Graphis celebrates excellence in design and is committed to presenting and promoting the work of exceptional talent through their website and annual journals. To see the award-winning work, click here.

CF Napa Wins Five Awards in Graphis Design Annual 2018

CF Napa Wins Five Awards in Graphis Design Annual 2018

April 2018 / GRAPHIS DESIGN ANNUAL

CF Napa Brand Design took home five awards in the Graphis Design Annual 2018 competition. Sonoma Brothers Distilling was awarded gold. Brother Duran, The Owl & the Dust Devil, Social House Vodka, and 2 Think were awarded silver. Peake Ranch was awarded merit. The designs will be featured in the Graphis Design Annual 2018 journal. Graphis celebrates excellence in design and is committed to presenting and promoting the work of exceptional talent through their website and annual journals. To see the award-winning work, click here.

CF Napa Takes Home 5 Awards – American Package Design Awards

CF Napa Takes Home 5 Awards – American Package Design Awards

April, 2018 / Graphic Design USA - American Package Design Awards

Five of CF Napa’s spirits and wine package designs were announced as winners in Graphic Design USA’s 2018 American Package Design Awards. CF Napa’s package designs for their Alley 6 Gin & Rye Whiskey, Coppercraft Gin & Straight Whiskey, Hardin Cabernet Sauvignon, Exitus Bourbon Barrel Aged Zinfandel and Wyatt wine brand were chosen to be included in this year’s design annual. To see our award-winning work, Click here

CF Napa to be Featured in Creative Quarterly 49

CF Napa to be Featured in Creative Quarterly 49

2018 / CREATIVE QUARTERLY 49

CF Napa Brand Design is proud to announce that its Alley 6 and The Gin Foundry package designs have been chosen to be featured in Creative Quarterly 49. Creative Quarterly is an international journal focusing on promoting the work of the creative community. To see the award-winning work, click here.

David Schuemann to Speak at ADI Craft Spirits Conference

David Schuemann to Speak at ADI Craft Spirits Conference

March 26-28, 2018 / American Distilling Institute

David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s American Distilling Institute’s annual conference in Portland, Oregon. During his session “Building a Branded House vs. Building a House of  Brands,” David will discuss the pros and cons of both structures for craft distilleries and which structure is the best path for your distillery. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Portland Convention Center. For conference details, click here.

CF Napa Sponsors ADI Craft Spirits Conference in Portland, Oregon

CF Napa Sponsors ADI Craft Spirits Conference in Portland, Oregon

March 26-28, 2018 / American Distilling Institute

CF Napa is a proud is a proud sponsor of this year’s American Distilling Institute's annual conference in Portland, OR. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Portland Convention Center. For conference details, click here.

CF Napa Sponsors ACSA Craft Spirits Conference in Pittsburgh, PA

CF Napa Sponsors ACSA Craft Spirits Conference in Pittsburgh, PA

March 4th-6th, 2018 / American Craft Spirits Association

CF Napa is the proud sponsor of ACSA’s 5th Annual Conference to be held in Pittsburgh, PA. Join David Schuemann and the CF Napa team at the ACSA Conference at the Wyndham Hotel in Pittsburgh, PA. For conference details, click here.

CF Napa’s Logo for Wine Fellas Winner in How Logo Design Awards

CF Napa’s Logo for Wine Fellas Winner in How Logo Design Awards

February 2018 / How Magazine

The Wine Fellas logo, developed by CF Napa Brand Design, was chosen as one of top nine award-winning designs in the 9th Annual HOW Logo Design Awards. This prestigious competition sponsored by HOW magazine has been recognizing great logo design since 2008. The logo was chosen as one of the top logos out of thousands of entries. For more info., click here

David Schuemann Judges Luxury Marketing Council’s Rising Wine Stars

David Schuemann Judges Luxury Marketing Council’s Rising Wine Stars

February 2018 / Luxury Marketing Council of San Francisco

David Schuemann, Owner & Creative Principal joined a panel of 12 wine industry influentials from Napa and Sonoma on February 1st to select the 2018 Rising Wine Stars Award honorees from a slate of 173 nominees. Categories included: Winery of the Year, Winemaker of the Year, Wine Marketer of the Year, Winery Hospitality & Guest Relations and Wine Community Service. Honorees will be acknowledged on stage during the 2018 Wineries Boot Camp to be held at the Lincoln Theater Yountville on February 28th. For additional information, click here

David Schuemann to Speak at Spirited Conference

David Schuemann to Speak at Spirited Conference

February 27, 2018 / Spirited International Spirits Trade Tasting & Show

David Schuemann, Owner & Creative Principal at CF Napa will be speaking at this year’s Spirited Magazines’s annual conference in Santa Rosa, California. During his session “Next Steps, Start Me Up” David will discuss the keys to establishing your brand vision and foundation for your spirit to ensure future success. Join David Schuemann and the CF Napa team at the Spirited International Spirits Trade Tasting & Show. For conference details, click here.

CF Napa Wins Two Mobius Awards for Outstanding Creativity

CF Napa Wins Two Mobius Awards for Outstanding Creativity

January, 2018 / Mobius Awards

The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design’s package designs for Hardin Wines and Sonoma Brothers Distilling second place awards for outstanding creativity. The Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet. To see the winners, Click here    

Avoiding Production Nightmares

Avoiding Production Nightmares

Fall 2017 / Artisan Spirit Magazine

You’ve spent months developing a new brand package and all that is left is to get the package produced. Well, unfortunately there is no easy button. There are, however, several easy things to consider that will insure your new packaging produces flawlessly. David Schuemann, Owner and Creative Principal of CF Napa Brand Design outlines ways to save money, time and headaches with some simply considerations.  For full article, click here

So You Want to Be a Wine Label Designer

So You Want to Be a Wine Label Designer

August, 2017 / WSET - Wine & Spirit Education Trust

David Schuemann, CF Napa Brand Design’s Owner & Creative Principal, discusses how to create a great wine package and what it takes both in talent and knowledge to be successful in the wine industry as a wine label designer. For full article, click here

CF Napa’s Gin Foundry Packaging Featured on Blog

CF Napa’s Gin Foundry Packaging Featured on Blog

August, 2017 / Packaging of The World

CF Napa’s wine packaging and logo for Gin Foundry was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa’s Camelot Mead Wine Packaging Featured on Blog

CF Napa’s Camelot Mead Wine Packaging Featured on Blog

August, 2017 / Packaging of The World

CF Napa’s wine packaging and logo for Hardin wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa Featured on “Packaging You Shouldn’t Miss”

CF Napa Featured on “Packaging You Shouldn’t Miss”

July, 2017 / Packaging of The World

CF Napa’s wine packaging and logo for Heir Apparent wines was featured on one of the leading packaging design blogs on Packaging of The World’s “Packaging You Shouldn’t Miss”. Packaging of the World is one of the world’s leading design blogs and aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa’s Hardin Wine Packaging Featured on Blog

CF Napa’s Hardin Wine Packaging Featured on Blog

July, 2017 / Packaging of The World

CF Napa’s wine packaging and logo for Hardin wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa’s Work Featured on Russian Design Blog

CF Napa’s Work Featured on Russian Design Blog

July, 2017 / Drink Design

CF Napa’s Heir Apparent wine packaging design was featured on the Russian design blog “Drink Design”.  We always suspected the Russians were watching us, but now we’re sure of it! To see the blog, click here

Branded House vs House of Brands

Branded House vs House of Brands

Summer 2017 / Artisan Spirit Magazine

For many spirits companies, the question of whether to build a “branded house” or a “house of brands” is a critical one to answer for their company and brand's future success. David Schuemann, Owner and Creative Principal of CF Napa Brand Design outlines the 4 benefits of a clear brand architecture and the reasons to choose either a “branded house” or a “house of brands.”  For full article, click here

CF Napa’s Heir Apparent Wine Packaging Featured on Blog

CF Napa’s Heir Apparent Wine Packaging Featured on Blog

July, 2017 / Packaging of The World

CF Napa’s wine packaging and logo for Heir Apparent wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa Wins Nielsen Package Design Impact Award

CF Napa Wins Nielsen Package Design Impact Award

May, 2017 / Nielsen Package Design Impact Awards

CF Napa Brand Design’s redesign for Black Ink red wine for Guarachi Wine Partners won an honorable mention at Nielson’s first annual Package Design Impact Awards and was the only alcohol brand to be recognized. The Nielsen Design Impact Awards are the first U.S. package design awards to leverage retail performance data as part of the winner identification process. As a complement to retail data, Nielsen surveyed thousands of consumers to assess how well each redesign addressed its core communication objective and to gauge purchase preference for the new packages over the old ones.

“Package design often doesn't get the attention or respect it deserves compared to other marketing tactics. One of the root causes for this oversight is that it's difficult to attribute sales impact to package design,” said Steve Lamoureux, senior vice president of product development for Nielsen's Design Solutions. “Given Nielsen's vast data assets, we knew we were in a unique position to demonstrate the power of effective package design and celebrate the brands who are really embracing its potential.”

“We hope to provide a powerful counterpoint to the anti-change marketing doctrine that prevents brand managers from making package improvements. The great news is that impactful design is well within reach and there are best practices and tools to help ensure success,” added Lamoureux.

To read the full story, click here.

David Schuemann Speaks at California Historical Society – The Future of Wine Label Design

David Schuemann Speaks at California Historical Society – The Future of Wine Label Design

Thursday April 13th / California Historical Society

Join moderator Alf Nucifora, Chairman and Founder of The Luxury Marketing Council chapter in Northern California embracing San Francisco; David Schuemann, Creative Principal of CF Napa Brand Design; Jessica Hische, Lettering Artist; Corey Miller, Barrel + Ink, Cooperative Wine Label Design Company; and James Seff – Wine Label Lawyer, Pillsbury Law Firm for presentations and a discussion around the future of the wine label. The gallery exhibition will showcase vintage wine, beer, and spirits labels from the Kemble Collections on Western Printing and Publishing Talk on Thursday April 13th at 6:00pm Exhibition at the California Historical Society, December 10, 2016 to April 16, 2017 Click here for more info., click here.

The Selling Power of Stories in Spirits Beverage Branding

The Selling Power of Stories in Spirits Beverage Branding

Spring 2017 / Artisan Spirit Magazine

The power of storytelling in consumer engagement is undeniable, but often deciding how to develop your spirits brand's story presents a more difficult challenge. David Schuemann, Owner and Creative Principal of CF Napa Brand Design outlines some of the keys to developing killer stories that will appeal to your consumer, grab their attention, and engage their imagination. The goal of telling effective stories about your brand should always be to lead your consumer from initial awareness to trial, and ultimately to brand advocacy.  For full article, click here

CF Napa Sponsors ADI Craft Spirits Conference in Baltimore, Maryland

CF Napa Sponsors ADI Craft Spirits Conference in Baltimore, Maryland

April 3-6, 2017 / American Distilling Institute

CF Napa is a proud is a proud sponsor of this year's American Distilling Institute's annual conference in Baltimore, MD. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Baltimore Convention Center. For conference details, click here.

CF Napa Wins Multiple Awards in American Package Design Awards

CF Napa Wins Multiple Awards in American Package Design Awards

April 2017 - Graphic Design USA / Graphic Design USA

Three of CF Napa’s wine package designs announced as winners in Graphic Design USA’s 2017 American Package Design Awards. CF Napa’s package designs for their Heir Apparent, The Owl & the Dust Devil and Tre Annelli wine brands were chosen to be included in this year’s design annual. To see the awards, click here

CF Napa Sponsors 3rd Annual Women of the Vine & Spirits Global Symposium

CF Napa Sponsors 3rd Annual Women of the Vine & Spirits Global Symposium

March 13 - 15, 2017 / Women of the Vine & Spirits Global Symposium

CF Napa is proud to announce their sponsorship of the thrid annual Women of the Vine & Spirits Global Symposium. The symposium will include some of the alcohol beverage industry's most sought-after motivators, entrepreneurs, and experts from across the globe, including keynote speakers Maggie Henriquez, President & CEO, Krug Maison de Champagne, France; Jeffery Tobias Halter, President, YWomen; Brandy Rand, Vice President, U.S. Marketing & Business Development, International Wine & Spirits Research (IWSR); Susana Balbo, Founder & Owner, Susana Balbo Wines, Argentina; Jeff Fromm, Partner at Ad Agency Barkley; Dr. Makaziwe (Maki) Mandela, CEO & Founder, House of Mandela, South Africa. Panel discussions will include multiple perspectives from across the alcohol beverage industry and beyond, and will cover such diverse topics as worldwide trends, success strategies, speaking with confidence and courage, consumer behavior, marketing luxury brands, women in leadership, wholesale, mentorship, brand management, and women in distilling.

Women of the Vine Global Symposium

March 13 - 15, 2017

Click Here For More Info.

CF Napa Sponsors ACSA Conference in Nashville, TN

CF Napa Sponsors ACSA Conference in Nashville, TN

February, 2017 / American Craft Spirits Association

CF Napa is the proud sponsor of ACSA's 4th Annual Conference to be held in Nashville, TN. Join David Schuemann and the CF Napa team at the ACSA Conference at the Renaissance Nashville Hotel in Nashville, TN.

American Craft Spirits Association Conference

February 16 - 17, 2017

Click Here For More Info.

Black is the New Ivory

Black is the New Ivory

January, 2017 / Wine Business Monthly

David Schuemann, Owner and Creative Principal at CF Napa Brand Design was interviewed by Jody Purdom for Wine Business Monthly about the ever increasing trend of black wine labels and how and why they are performing so strongly in the market today. David commented that he believes black elicits a certain mystique that other colors can’t conjure. “It’s like Mercedes Benz using black to soup up your ‘dad’s car’ for a hipper audience,” said Schuemann. “The beverage industry is taking the same approach to make wine cool for a younger market, as well as a male market.” For full article, click here

Rubin Family of Wines & CF Napa Wins 2016 Wine Industry Award for Marketing Innovation

Rubin Family of Wines & CF Napa Wins 2016 Wine Industry Award for Marketing Innovation

December 2016 / Northbay Business Journal

CF Napa designed wine package Q&A won Most Innovative Package 2016 from Wines & Vines. CF Napa designed the packaging for the $15-a-bottle brand to be an entry-level wine geared toward Millennials. The brand is the ‘Trivial Pursuit’ of wine with packaging that showcases 60 questions and answers about wine from around the world. For full article, click here

The 9 Attributes of Highly Successful Spirits Brands

The 9 Attributes of Highly Successful Spirits Brands

December 2016

David Schuemann, Owner & Creative Principal of CF Napa Brand Design discusses the 9 attributes of highly successful spirits brands including: consumer knowledge, differentiated/unique and goal oriented. For the full article, click here.

Industry Roundtable: Creating an Image with an Identity

Industry Roundtable: Creating an Image with an Identity

November 2016 - Wine Business Monthly / November 2016

David Schuemann, Owner and Creative Principal of CF Napa Brand Design sits down with Lance Cutler from Wine Business Monthly and other industry designers to discuss the image and identity for wineries. To read the article click here

Industry Roundtable: Creating an Image with an Identity

Industry Roundtable: Creating an Image with an Identity

November 2016 / Wine Business Monthly

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses in industry roundtable how he works with wineries to successfully bring ideas and stories from concept to completion. For full article, click here

Shedding Light on Dark Labels

Shedding Light on Dark Labels

October 2016 / Wines & Vines

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses with Wines & Vines the latest trend of black or deep-colored labels. “Black labels were once assumed to be recessive and ominous, but today black is one of the hottest new colors in alcohol packaging.” For full article, click here

Trends in Label Design – Communicating Your Brand Image

Trends in Label Design – Communicating Your Brand Image

September 2016 / Wine Business Monthly

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses with Wine Business Monthly the latest trends in wine label design. “Millennials are attracted to less conservative brands. Instead they enjoy seeking out non-traditional producers, wines and real people with real stories—not brands that were fabricated. Non-traditional packaging is often one of the best ways to signal such things at the point of purchase. These brands must support their packaging with great stories that are real and that are shared through the website, social media and all touch points of the brand.” Download full news article

Download Full News Article
The DOs and DON’Ts of Label Hierarchy of Alcohol Beverage Branding

The DOs and DON’Ts of Label Hierarchy of Alcohol Beverage Branding

Fall 2016 / Artisan Spirit Magazine

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses the importance of proper label hierarchy and why when consumers are choosing a spirit from the shelf or from a bar or restaurant they are influenced both by analytical and aesthetic cues provided by the packaging and its hierarchy. For full article, click here

David Schuemann to Speak at Wines & Vines Packaging Conference With Market Research Firm Nielsen

David Schuemann to Speak at Wines & Vines Packaging Conference With Market Research Firm Nielsen

August, 2016 / Wines & Vines Packaging Conference

Join David Schuemann and a variety of industry experts and presenters August 17, 2016 at the at Lincoln Theater in Yountville, CA. Market research firm Nielsen and David Schuemann of CF Napa will present industry best practices for improving package design processes and developing designs that perform well with consumers. For conference details, click here.

Fiddlehead Cellars Debuts New Labels Celebrating Vineyard History and Success

Fiddlehead Cellars Debuts New Labels Celebrating Vineyard History and Success

July, 2016 / WineBusiness.com

After 27 years of growing and producing award-winning Pinot Noir and Sauvignon Blanc from Santa Barbara County and the Willamette Valley, Fiddlehead Cellars today unveiled a new, unifying image that speaks to the quality of its wines. The label redesign by CF Napa Brand Design comes with great anticipation from this legacy producer just ahead of the “Drink 728 Party,” Fiddlehead’s biggest event of the year on July 28, 2016. For full article, click here

Establishing A Marketing Plan & Budget For Your Spirits Brand

Establishing A Marketing Plan & Budget For Your Spirits Brand

Summer 2016 / Artisan Spirit Magazine

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses the 7 essential components of your marketing plan and the 3 areas of marketing you should consider budgeting for in order to accomplish your goals. For full article, click here

What’s in a Word? The Current Value of “Craft”

What’s in a Word? The Current Value of “Craft”

Summer, 2016 / Artisan Spirits Mag

David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses the value of the “Craft” on packaging and marketing for spirits, beer and cider with Chris Lozier, Assistant Editor at Artisan Spirit Magazine. The article explores the value of the craft as a distinguishing attribute in this rapidly expanding space and Schuemann weighs in on what he is seeing in the current marketplace and the uncertain future of the definition of “Craft.” For full article, click here

David Schuemann to Speak at 3rd Annual Craft Beverage Expo

David Schuemann to Speak at 3rd Annual Craft Beverage Expo

May, 2016 / Craft Beverage Expo

Join David Schuemann and a variety of industry experts and presenters May 18-20 at the Oakland Convention Center for this must-attend event. On Friday, May 20th, David Schuemann will be hosting a 30 minute in-planning workshop session on branding and marketing from 11:00-11:30am, followed by a 30 minute breakout session for Q & A. For event details click here. For $25 off registration, enter discount code "cfnapa".

CF Napa Sponsors 3rd Annual Craft Beverage Expo

CF Napa Sponsors 3rd Annual Craft Beverage Expo

May, 2016 / Craft Beverage Expo

CF Napa is a proud to announce its sponsorship of the 3rd Annual Craft Beverage Expo! The Craft Beverage Education Association (CBEA) is a 100%  educational association focusing on helping their members from the wine, beer, spirits, cider, mead industries and their "in-planning" counterparts to navigate the business of craft beverage. The CBEA is dedicated to creating content to help their members with sales and marketing, business development, regulatory and distribution issues that often hinder a small craft producer.  

David Schuemann Joins Wines & Vines Pack Advisory Board

David Schuemann Joins Wines & Vines Pack Advisory Board

April 20, 2016 / Wines & Vines

David Schuemann has joined the Wines & Vines Packaging Conference Advisory Board as it prepares for its 3rd annual conference. David, along with other industry leaders, will be advising on the event program, session topics, speakers, and more to make this year's conference the most successful yet. Wines & Vines Pack will be held at the Lincoln Theater in Yountville, CA on August 17th. For event details, click here.

The Pros & Cons of Custom Glass in Spirits Branding

The Pros & Cons of Custom Glass in Spirits Branding

Spring 2016 / Artisan Spirit Mag

In today’s competitive marketplace craft spirits packaging has to work hard on the retail shelf and the back bar to attract consumer attention. Custom bottles are a powerful way to achieve this end, especially when finished with complementary packaging components. For full article, click here.    

CF Napa Sponsors & David Schuemann Speaks at ADI San Diego Conference

CF Napa Sponsors & David Schuemann Speaks at ADI San Diego Conference

April 4-7, 2016 / American Distilling Institute

CF Napa is a proud is a proud sponsor of this year's American Distilling Institute's annual conference in San Diego, CA. Join David Schuemann and the CF Napa team at the ADI Conference & Expo at the Town & Country Resort in San Diego, CA. David will be presenting on the 80/20 Rule - Why Consumers Purchase Package Over Product on Tuesday afternoon at 1:30pm For conference details, click here.

CF Napa Sponsors 2nd Annual Women of the Vine Global Symposium

CF Napa Sponsors 2nd Annual Women of the Vine Global Symposium

April 4-6, 2016 / Women of the Vine Global Symposium

CF Napa is proud to announce their sponsorship of the second annual Women of the Vine Global Symposium. As a member of the Advisory Board, David Schuemann is proud to support The Women of the Vine Alliance (WomenOfTheVine.com), which empowers and equips women worldwide to advance their careers in the alcohol beverage industry, announced today the keynote speakers and moderators for its second annual Women of the Vine Global Symposium, April 4-6, 2016 at the Meritage Resort & Spa, Napa. The symposium’s powerhouse lineup of keynote speakers so far includes Vice President of Marketing, E&J Gallo Winery, Stephanie Gallo; President & CEO, Krug, Maggie Henriquez; and Founder of South Africa’s House of Mandela Wines, Dr. Maki Mandela. Additionally, moderators scheduled for panels so far include Wine Critic for the New York Times, Eric Asimov; Executive Editor, Wine Enthusiast Magazine, Susan Kostrzewa; and Founder and Motivator in Chief, Force Brands (FoodForce, BevForce), Josh Wand.  

Women of the Vine Global Symposium

April 4-6, 2016

Click Here For More Info.

Eye Catching Label Design

Eye Catching Label Design

April 2016 / Vineyard & Winery Management

When it comes to the retail game, there’s no denying your label is what consumers notice first. So how does one stand out from the crowd? For full article, click here.

CF Napa Sponsors & David Schuemann Speaks at 3rd Annual ACSA Conference

CF Napa Sponsors & David Schuemann Speaks at 3rd Annual ACSA Conference

March, 2016 / American Craft Spirits Association

The American Craft Spirits Association (ACSA) held its 2nd annual convention and trade show in Chicago, IL, March 2-3. CF Napa was a proud sponsor of the event and designed the organization's new ACSA logo.  David Schuemann lead a session called Game Changer: Emerging Trends and How Millennials are Changing the Game for Craft Spirits Branding Millennials consume products and media differently than any other generation before them. He will discuss why you should care about this group of consumers who represents 1.87 Trillion in total spending power and why they represent the largest growth segment of the spirits market now and into the future. A look at how they spend their money on alcohol, what’s hot and what’s not and why big brands should be worried. For event information, click here.

CF Napa’s Sonoma Brothers Packaging Featured on Blog

CF Napa’s Sonoma Brothers Packaging Featured on Blog

March, 2016 / Packaging of The World

CF Napa’s wine packaging and logo for Sonoma Brothers Distilling was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa Sponsors & David Schuemann Speaks at 2nd Annual ACSA Convention

CF Napa Sponsors & David Schuemann Speaks at 2nd Annual ACSA Convention

March 2-3, 2016

Event: American Craft Spirits Association Distillers Convention & Vendor Trade Show. March 2-3, Palmer House Hilton Hotel, Chicago IL. Topic: The Whole Package For event details, click here.

St. Mayhem Featured on Paperspecs.com

St. Mayhem Featured on Paperspecs.com

February, 2016 / Paperspecs.com

Inspired by the craft beer and spirits movement, Art+Farm Wine’s new wine brand, St. Mayhem, leverages unusual aging techniques never before used in the traditional wine category: white wines aged on ingredients like peach and ginger, and a red wine aged on coffee and jalapeno peppers. The creative team at CF Napa Brand Design wanted the packaging design for this unique wine brand to be as distinct as the wines themselves, while emphasizing the fact that they were still a serious choice for refined wine drinkers. For more information click here.

David Schuemann Speaking at USBevX 2016

David Schuemann Speaking at USBevX 2016

February 16-18, 2016 / USBevX

The inaugural USBevX will gather producers, thought leaders and policymakers from the beer/spirits/cider/wine categories to establish a cross industry dialogue that will chart a course for success in the "new normal" of this rapidly evolving business. Don't miss David's workshop "Consumers Drink With Their Eyes" on Thursday morning at 9:00am. For more information and event details click here.

David Schuemann Speaking at 2016 WestPack Conference

David Schuemann Speaking at 2016 WestPack Conference

February 9-11, 2016

Event: WestPack - Packaging Design that Sells Conference. February 9-11, 2016. Anaheim Convention Center, Anaheim CA
Topic: The Ultimate Balancing Act - Preserving Your Original Brand Story While Evolving With Your Customers.
For event details, click here.  

The 80/20 Rule for Spirits Branding

The 80/20 Rule for Spirits Branding

Winter 2015 / Artisan Spirit Mag

One of the keys to creating successful spirits brands is exceptional packaging. By exceptional, I mean packaging that breaks through the ever-growing crowd of offerings with design that engages consumers on a personal level and compels them to purchase your product over the competition’s. For full article, click here

CF Napa’s Boundary Breaks Packaging Featured on Blog

CF Napa’s Boundary Breaks Packaging Featured on Blog

December, 2015 / Packaging of The World

CF Napa’s wine packaging and logo for Boundary Breaks wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa’s Brother Duran Spirits Packaging Featured on Blog

CF Napa’s Brother Duran Spirits Packaging Featured on Blog

November, 2015 / Packaging of The World

CF Napa’s wine packaging and logo for Brother Duran was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

David Schuemann Speaks at ADI – Do Good Distillery for “Hands-On” Workshop

David Schuemann Speaks at ADI – Do Good Distillery for “Hands-On” Workshop

November, 2015 / Distiller Magazine - American Distilling Institute

Join David Schuemann & American Distilling Institute at the Do Good Distillery this week for their Hands-On Rum and Whiskey Distilling Workshop. The workshop will be held from Wednesday November 11th to Friday November 13th and will cover basic distillery operations for making distilled spirits and bringing them to market. On Thursday November 12th, David Schuemann will be presenting on the importance of package design for spirits branding. For more information, click here.  

Branding Your Winery Through Packaging & Labeling

Branding Your Winery Through Packaging & Labeling

Setting yourself apart from the competition is one of the main challenges that wine makers face when drawing consumers to their brand. What makes a customer pick up a wine and say yes? How do you draw customers to your wine when they’ve never put their lips to it? When they’ve never even heard of you? Read More

David Schuemann & Artisan Spirit Mag Partner with Moonshine U for Packaging Workshop

David Schuemann & Artisan Spirit Mag Partner with Moonshine U for Packaging Workshop

November, 2015 / Moonshine University

David Schuemann & Artisan Spirit Mag team up to for this year's "Whole Package" workshop at Moonshine University, November 13, 2015. For more information, click here.

Wine Label Design: When What is on the Outside Matters

Wine Label Design: When What is on the Outside Matters

October, 2015 / Nomacorc Blog by Lana Bortolot

Evolutionary vs Revolutionary? David Schuemann, Owner and Creative Principal of CF Napa Brand Design discusses this age old packaging design question and provides his 10 key elements to consider when embarking on a redesign. For full article, Read More

The Importance of Proper Tiering in Spirits Branding

The Importance of Proper Tiering in Spirits Branding

Fall 2015 / Artisan Spirit Magazine

Proper tiering plays a powerful role for growing craft distilleries. Designing the packaging appropriately for each price point, product type and quality level is crucial in order to avoid confusion amongst the various tiers. For full article, click here 

6 Telltale Signs it’s Time for a Brand Redesign

6 Telltale Signs it’s Time for a Brand Redesign

Summer 2015 / Artisan Spirit Magazine

Whether you're a boutique producer or a multi-million case global brand, the time will inevitably come for a package redesign. For better or for worse, market success simply doesn't allow stagnancy - it demands change to keep up with trends, to expand product lines, and to maintain engagement with consumers. For full article click here.

CF Napa’s St. Mayhem Wine Packaging Featured on Blog

CF Napa’s St. Mayhem Wine Packaging Featured on Blog

August, 2015 / Packaging of The World

CF Napa’s wine packaging and logo for St. Mayhem wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

Design Director, Kevin Reeves Represents CF Napa at W&V Pack 2015

Design Director, Kevin Reeves Represents CF Napa at W&V Pack 2015

August, 2015 / Wines & Vines

At this year's Wines & Vines Packaging Conference, registrants will have the opportunity to meet for 10 minutes each with one or more of the eight experienced wine package designers in a "speed dating" format during the mid-morning Interactive Hour. Representing CF Napa at the event is Design Director, Kevin Reeves. In his 10 years designing within the wine industry, Kevin has created some of the industry's most successful brands. While Design Director at E & J Gallo Winery for more than 3 years, he developed the positioning and package design for Apothic Red, the most successful launch during the company's 75-year history (more than one million cases sold in the first year).  During his 7 years at CF Napa, Kevin has lead and contributed to countless successful brands including Woodbridge, Tapeña, Slingshot, Domenichelli, Fog Mountain, Anew, and Matchbook. Studying at both Florida State University and the Academy of Art University in San Francisco, Kevin brings a diverse perspective to all projects. The conference will be held August 19 in Napa, CA. For more information, click here.

David Schuemann to judge packaging at the 2015 Los Angeles International Wine Competition

David Schuemann to judge packaging at the 2015 Los Angeles International Wine Competition

May 13-14, 2015 / Los Angeles International Wine Competition

For 76 years, the Los Angeles International Wine Competition has showcased the finest domestic and international vintages through a wine-tasting event that is widely considered to be one of the most prestigious in the United States. An esteemed panel of judges use a blind-tasting method, maintaining the highest standards of integrity and professionalism that has remained the competition’s foundation for 76 years. David Schuemann will be attending the event as a guest judge for the wine label competition. For event details click here.

Book Signing Event: 2015 Kitchens in the Vineyards

Book Signing Event: 2015 Kitchens in the Vineyards

April 25, 2015 / Kitchens in the Vineyards

Each April, five hosts in the heart of wine country graciously open the doors of their stunning homes for Kitchens in the Vineyards, Napa Valley's favorite home tour, benefiting Music in the Vineyards. David Schuemann is a featured author at the event will be signing copies of his book, 99 Bottles of Wine. Click Here to purchase tickets for this event.

David Schuemann Joins Artisan Spirit Advisory Board

David Schuemann Joins Artisan Spirit Advisory Board

March, 2015 / Artisan Spirit

CF Napa is proud to announce their partnership with Artisan Spirit Magazine! David Schuemann has joined the advisory board along with other industry professionals as a resource to the publication, its readers, and artisan distillers everywhere.

David Schuemann Speaks at Women of the Vine Global Symposium

David Schuemann Speaks at Women of the Vine Global Symposium

March, 2015 / Women of the Vine Global Symposium

Topic: Branding that Works - How to Stand Out Amongst the Competition. David Schuemann will lead the discussion and guide you through the process of concept to design to successful marketing of wine. David will be joined by: Emilie Eliason, Marketing Director, J Vineyards & Winery and Laura Jense, Vice President Marketing & Sales at Terlato Wines International. Following the discussion, David will be signing copies of his book, 99 Bottles of Wine. For more information click here.

David Schuemann Joins Women of the Vine Advisory Board as Organization Prepares for First Annual Global Symposium

David Schuemann Joins Women of the Vine Advisory Board as Organization Prepares for First Annual Global Symposium

March 13-15, 2015 / Women of the Vine

The world of wine is neither a man’s world nor a woman’s world; but now as we enter a true Golden Age for wines, women are increasingly visible as leaders in every aspect of wine growing, wine making, buying, distributing, marketing, sales, educating, wine writing and so much more. The Symposium aims to provide tangible strategies to help women further their careers within the ever-changing wine world.
The inaugural Women of the Vine Global Symposium will take place March 13-15, 2015 at The Meritage Resort and Spa and will feature keynote speakers, panel discussions, seminars, special guest hosted luncheons and a Grand Tasting Gala. The educational programs will include such topics as; trends in one and off-premise sales, finding mentors, inheriting the family business, succession plans and more.

CF Napa Sponsors Women of the Vine Global Symposium

CF Napa Sponsors Women of the Vine Global Symposium

March 13-15, 2015 / Women of the Vine Global Symposium

CF Napa is proud to announce their sponsorship of the first ever Women of the Vine Global Symposium. As a member of the Advisory Board, David Schuemann will be guiding a discussion called Branding that Works: How to Stand out Amongst the Competition.  In addition to their sponsorship, CF Napa also collaborated with WOTV to develop the logo for the event.

The Women of the Vine Global Symposium is the first of its kind two-day trade event enabling women across all sectors of the wine industry and across the globe to connect, network, mentor, collaborate and support each other.

 It uncovers some of the personal, family and business dynamics of today’s women in wine. The Symposium aims to provide tangible strategies to help women further their careers within the ever-changing wine world.

Women of the Vine Global Symposium

March 12 -14

Meritage Resort & Spa

Napa, CA

Click Here To Register

CF Napa Sponsors & David Schuemann Speaks at the 2nd Annual ACSA Conference

CF Napa Sponsors & David Schuemann Speaks at the 2nd Annual ACSA Conference

February 2015 / www.americancraftspirits.org

The American Craft Spirits Association (ACSA) held its 2nd annual convention and trade show in Austin Texas, February 14-16. CF Napa was a proud sponsor of the event and designed the organization's new ACSA logo.  David Schuemann lead a session called "We Drink With Our Eyes" - How leveraging brand story and packaging can help you stand out from your competitors and drive sales.

Click Here For More Info.
 

The Psychology of Wine Labels

The Psychology of Wine Labels

January 2015 / Forbes.com

"Sure, many people have an oenophile friend who knows that a bottle of 1787 Chateau Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us either stick with a few vintages we’re already familiar with or, when we want to choose a new wine, we make the decision largely based on the label. That’s right, the label."

2014 Package Design Award Winners

2014 Package Design Award Winners

Annual Collectible Issue - 2014 Award Winners / Package Design

Made from a custom glass mold, Anew's package stands out on a store shelf. An applied ceramic label provides a faux-etch look that conveys the brand essence of Anew - "for those seeking balance in their life".

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The Hess Collection Deputs Refined Quality Statement

The Hess Collection Deputs Refined Quality Statement

December, 2014 / Business Wire

Investment in Elevated Packaging Heralds Upcoming 30th Anniversary For more information.

From Branding to Bottling

From Branding to Bottling

November 2014 / Wines & Vines

A Dozen Packaging Innovations Could Improve Your Bottom Line.

David Schuemann to Speak at Wine Vision 2014, London UK

David Schuemann to Speak at Wine Vision 2014, London UK

November 17-19, 2014 / Wine Vision

Wine Vision 2014 returns to London with the objective of setting an agenda for the wine sector. The conference will hear from experts in many fields including branding, packaging, multi-channel retailing, digital communications and emerging markets- freshly igniting the debate about how the industry can innovate and prepare better for the future. CF Napa owner and creative director David Schuemann will be one of the leading experts and is scheduled to speak on the topic of: "We Drink with our Eyes™, Why those that like the label love the wine". For more information

CF Napa’s Austerity Wine Packaging Featured on Blog

CF Napa’s Austerity Wine Packaging Featured on Blog

November, 2014 / Packaging of The World

CF Napa’s wine packaging and logo for Austerity Wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

CF Napa’s Scarlett Wine Packaging Featured on Blog

CF Napa’s Scarlett Wine Packaging Featured on Blog

October, 2014 / Packaging of The World

CF Napa’s wine packaging and logo for Scarlett wines was featured on one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students. To see our work on the blog, click here

Forbes: The Coolest Wine Labels for 2014

Forbes: The Coolest Wine Labels for 2014

September 16, 2014 / Forbes

It’s time for the coolest wine labels slideshow—an annual, and sometimes bi-annual, collection of wine labels that go above and beyond, delivering a “wow” factor that makes them as much fun to look at as they are to consume. For more information

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David Schuemann To Speak at Wines & Vines Pack. 2014

David Schuemann To Speak at Wines & Vines Pack. 2014

August 20, 2014 / Wines & Vines

Wines & Vines offers industry experts an all-day conference about wine packaging: what works and what does not, how it serves wine sales, anti-counterfeiting, and the technology and innovations that serve good packaging. Join CF Napa and guest speaker David Schuemann during the Morning General Session at 9:00am where Dave will explore and discuss the process behind implementing an innovative design. After the presentation, be sure to stop by booth #34 to view latest work by CF Napa and review our book, 99 Bottles of Wine. For more information      

When it’s Time to Redesign, How to Collaborate on Packaging Design

When it’s Time to Redesign, How to Collaborate on Packaging Design

May, 2014 / Wines & Vines

When wineries have grown enough to become established brands, the time inevitably comes that someone wants to redesign the packaging. David Schuemann, Owner and Creative Director of CF Napa and author of the book 99 Bottles of Wine, enumerates what motivates clients.

David Schuemann Speaking at the Craft Beverage Expo

David Schuemann Speaking at the Craft Beverage Expo

May, 2014 / Craft Beverage Expo

CF Napa Owner and Creative Director David Schuemann will be speaking on Thursday May 8, 2014 at the Craft Beverage Expo in San Jose on the topic of: Sending the Right Message- Defining and Refining Your Brand. For More Information

More Than Words – Evoking Emotion and Intrigue with Wine Label Art

More Than Words – Evoking Emotion and Intrigue with Wine Label Art

April 2014 / North Bay Biz

Staring down at a restaurant's wine list, there's only so much to go on for the average wine drinker. Often, the varietal, winery's reputation, and price guide us. If we can manage to remember that we've had it before or enjoyed our visit to the tasting room, that helps, too. But standing amid the rows of bottles in our local wine shop or supermarket, consumers are often swayed by a whole different element: the wine label.

David Schuemann Speaks at Unified Wine & Grape Symposium

David Schuemann Speaks at Unified Wine & Grape Symposium

January 30, 2014 / 2:00pm - 4:00pm

Wine Packaging: Steps, Trends and Innovations to Increase Consumer Pull Do consumers face too many choices in the wine category these days? In the canyon of glass, how do brands break out and truly differentiate through packaging, identity, design and positioning? What role does glass play in the future of wine packaging? Will design have to give way to legal mandates? These are some of the questions we look to tackle as we explore the evolving landscape of wine labeling and package design. We are excited to have you join and participate with this panel and hopefully gain a greater appreciation for what the future might hold and some tips from design experts on how you might break away from the mundane canyon of glass.

Moderator: Cynthia Lohr, J. Lohr Vineyards & Wines, California Speakers: Natasha Hayes, Crimson Wine Group, California Jordan Kivelstadt, Free Flow Wines, California David Schuemann, CF Napa Brand Design, California Melinda Wooten, K&W Strategems, California

Wine Review Online’s Review of “99 Bottles of Wine”

Wine Review Online’s Review of “99 Bottles of Wine”

December 2013 / Wine Review Online

"If you collect art books, are interested in wine label design, or are looking for a unique holiday gift, look no further than 99 Bottles of Wine."

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Great Wine News Review of “99 Bottles of Wine”

Great Wine News Review of “99 Bottles of Wine”

December 2013 / Great Wine News

CF Napa Brand Design offers the stories behind many of its label designs in 99 Bottles of Wine. By understanding a person's emotional and cognitive response to design, graphic artists are captivating and reflecting the true essence within each bottle.

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Wine Enthusiast’s Holiday Gift Guide Featuring “99 Bottles of Wine”

Wine Enthusiast’s Holiday Gift Guide Featuring “99 Bottles of Wine”

December 2013 / Wine Enthusiast

David Schuemann's full color coffee table wine book, 99 Bottles of Wine, is featured in Wine Enthusiast's Ultimate Holiday Gift Guide, the annual list of must-haves for the wine lover, the cocktail connoisseur and the beer devotee - and anyone who really loves great cheese and chocolate.

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“99 Bottles of Wine” Explores the Fine Art of Label Making

“99 Bottles of Wine” Explores the Fine Art of Label Making

Holiday 2013 / Inside Napa Valley

The book highlights not just the label design, but the clients and processes behind the design. In deciding the write the book, "I thought people would find it interesting to see just how much goes into something that they probably never stopped and thought much about," author David Schuemann said. "There are so many interesting stories - the people behind the brands themselves and the challenges they were facing."

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Some Very Fine Wine Books

Some Very Fine Wine Books

November 26, 2013 / The Press Democrat

It’s getting to be that time of year when the world of books to read and books to give collide. This year, there has been an outpouring of interesting books. Here are our choices, including "99 Bottles of Wine" by David Schuemann.

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AM650’s Best of Food & Wine Guest Speaker David Schuemann, Author of “99 Bottles of Wine”

AM650’s Best of Food & Wine Guest Speaker David Schuemann, Author of “99 Bottles of Wine”

November 14, 2013 / AM650's Best of Food & Wine with Tony & Kasey

  Toronto's AM650 Tony & Kasey’s Best of Food and Wine Show interviews David Schuemann and discusses the importance of wine packaging and David's new book 99 Bottles of Wine: The Making of the Contemporary Wine Label.  LISTEN TO PODCAST

NPR’s Kojo Nnamdi Show – Bottles and Brains: What Wine Tells Us About Consumer Behavior

NPR’s Kojo Nnamdi Show – Bottles and Brains: What Wine Tells Us About Consumer Behavior

November 13, 2013 / NPR's Kojo Nnamdi Show

It's called "drinking with our eyes" -- the way many of us choose wine bottles based purely on our reactions to their labels. But the science behind wine marketing reveals a great deal about the collective psychology of consumers. We explore the secrets some marketers employ to appeal to consumers and learn how to judge wine by factors other than their labels with guest David Schuemann. LISTEN TO PODCAST

Drinking With Your Eyes

Drinking With Your Eyes

November 7, 2013 / Napa Valley Register

“As consumers, we all eat and drink with our eyes,” said David Schuemann, owner and creative director of CF Napa Brand Design. “A wine label is a major factor influencing not only purchase decisions but also our actual enjoyment of the wine.”

Wine Labels: Think, Create, Effervesce

Wine Labels: Think, Create, Effervesce

November 2013 / Paperspecs

David Schuemann, owner and creative director of CF Napa Brand Design, has brought together many stories behind the label designs in his new book “99 Bottles of Wine: The Making of the Contemporary Wine Label,” as sumptuous a treat for the eyes and imagination as the wines themselves doubtlessly are for the palate.

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Book Focus on Packaging Design, “99 Bottles of Wine”

Book Focus on Packaging Design, “99 Bottles of Wine”

November 2013 / Wines & Vines

The new book “99 Bottles of Wine: The Making of a Contemporary Wine Label” by David Schuemann, owner and creative director at CF Napa Brand Design in Napa, Calif., details the creative process of designing the labels and packaging of some of the most notable wine brands in the world.

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99 Bottles Bottles of Wine – Book Review

99 Bottles Bottles of Wine – Book Review

October 2013 / Joe Roberts 1winedude.com

Joe Roberts, founder of 1winedude.com, reviews David Schuemann's 99 Bottles of Wine. Joe writes, "An impressive and heartfelt foreword and an excellent design showcase."

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How To Design A Best-Selling Wine Label – A Q&A with the man behind “99 Bottles of Wine”

How To Design A Best-Selling Wine Label – A Q&A with the man behind “99 Bottles of Wine”

October 2013 / Food Republic

David Schuemann, and his studio CF Napa, have designed labels for dozens of well-known and small-batch brands. David has just released a book of his favorites, 99 Bottles of Wine, and reveals to us just what draws people’s eye to a bottle and why certain labels simply turn us off. For full article, click here.

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Drinking with Your Eyes – Wine Labels of The Future?

Drinking with Your Eyes – Wine Labels of The Future?

October 22, 2013 / Bordeaux Undiscovered Wine Shop

Wine labels can seduce us into buying a bottle of wine and David Schuemann’s book 99 Bottles of Wine exposes some of the industry’s secrets about the subliminal messages that trick us into making that purchase.

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CRN Digital Talk Radio’s Interview with David Schuemann, author of “99 Bottles of Wine”

CRN Digital Talk Radio’s Interview with David Schuemann, author of “99 Bottles of Wine”

October 2013 / CRN Digital Talk Radio

Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, a leading designer to the wine world, gives readers a behind-the-scenes peek into how a wine’s story comes to life on its package--and how it lures a customer in. LISTEN TO PODCAST

Drinking With Your Eyes: How Wine Labels Trick Us into Buying

Drinking With Your Eyes: How Wine Labels Trick Us into Buying

October 2013 / NPR's The Salt Blog

In his new book, 99 Bottles of Wine,  David Schuemann spills the industry's secrets about how wine labels tickle our subconscious and coerce us into grabbing a bottle off the shelf.

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Anew, Ste. Michelle Wine Estates wins Glass Packaging Institute’s 2013 Clear Choice Awards

Anew, Ste. Michelle Wine Estates wins Glass Packaging Institute’s 2013 Clear Choice Awards

October 2013 / Package Design 2013 Awards Issue

Made from a custom glass mold, Anew's package stands out on a store shelf. An applied ceramic label, by CF Napa Brand Design, provides a faux-etch look that conveys the brand essence of Anew- "for those seeking balance in  their life."

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Best of the Bottles, an Examination of the Elements of Winning Packaging

Best of the Bottles, an Examination of the Elements of Winning Packaging

October 2013 / Wines and Vines Bottles and Labels Issue

CF Napa's Cecchetti Wine Co. Austerity shipper is recognized by Beverage Testing Institute as the winning shipper design for 2012's Wine Packaging Competition. When creating the label and packaging design, Roy Ceccetti challenged CF Napa with his concept, "Create a new wine brand named Austerity that looks like a million bucks, tastes like a million bucks but doesn't cost a million bucks."

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David Schuemann Speaks at The Luxury Marketing Council’s “Best Practices for Small Producers”

David Schuemann Speaks at The Luxury Marketing Council’s “Best Practices for Small Producers”

August 8th, 2013 / The Luxury Marketing Council

David Schuemann spoke about “Wine Label Design, the Do’s and Don’ts”at The Luxury Marketing Counsil's “Best Practices for Small Producers” boot camp on August 8th, 2013 at Inglenook Vineyards Rutherford, CA.

David Schuemann Interviewed on radio program “The Sipping Point”

David Schuemann Interviewed on radio program “The Sipping Point”

April 27, 2013 / The Sipping Point Podcast

Famous Branding and Wine Label Designer David Schuemann Joined us to talk about what wineries consider when creating their labels. Dave's new book 99 Bottles of Wine tackles this topic and highlights 99 of his most iconic works. The book will be released in June and details can be found at www.99bottlesofwine.com LISTEN TO PODCAST

Women for WineSense – Marketing & DTC Roundtable with David Schuemann

Women for WineSense – Marketing & DTC Roundtable with David Schuemann

April 15, 2013 / Women for WineSense

David Schuemann spoke on April 15, 2013 at Women for WineSense's roundtable at Stag's Leap Wine Cellars Napa, CA.

Nimble Sonoma Wine Company Zips Into the Fast Lane

Nimble Sonoma Wine Company Zips Into the Fast Lane

March 2013 / The Press Democrat

Roy Cecchetti and David Schuemann discuss the successful brand development and rapid growth of Cecchetti Wine Company brands.

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Gourmet Packages<br />Team Substance With Style

Gourmet Packages
Team Substance With Style

October 2012 / Food Processing

David Schuemann talks about CF Napa's recent redesign of Luna Nuda and how the right packaging can drive sales.

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CF Napa’s David Schuemann Presents<br />at the Wines of Chile Conference<br />in Santiago, Chile

CF Napa’s David Schuemann Presents
at the Wines of Chile Conference
in Santiago, Chile

August 2012

The seminar covered the results of research from Wine Intelligence, a leading company in consultancy, global marketing and market studies for the wine industry. It also covered the opportunities available to Chilean wines in the U.S. market, as well as preferences and behavior of U.S. consumers. David presented on “The core of every successful brand" and addressed new trends in packaging and labeling in relation to Chilean wines. He discussed ways to increase visibility in the complex U.S. market. View full news article  

Communication Arts Insights

Communication Arts Insights

June 2012 / Brainstorms and Collaboration

Design industry leader, Communication Arts, interviews David Schuemann. View full news article

Wine Producers Serving Greener Packaging

Wine Producers Serving Greener Packaging

March 2012 / Packaging Digest

David Schuemann discusses CF Napa's Yellow Jersey and Clif AstraPouch and the increasing demand for alternative green packaging. View full news article

High-End Retailers Talk Packaging

High-End Retailers Talk Packaging

March 2012 / Wines & Vines Magazine

CF Napa's The Climber AstraPouch is featured in the "Earn an elevated price-point with an elegant look and outstanding wine" discussion.

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CF Napa’s David Schuemann Presents at the Best Practices for <i>Owning and Operating a Winery Conference</i>

CF Napa’s David Schuemann Presents at the Best Practices for Owning and Operating a Winery Conference

March 2012

CF Napa Brand Design's Owner and Creative Director, David Schuemann, presented at the 6th Annual Best Practices for Owning and Operating a Winery conference on March 8 and 9, 2012, at the Hilton Garden Inn in Napa. Mr. Schuemann participated in a panel discussion titled “Developing and Growing Your Brand” that took place March 9 at 10:00 am.

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International Mobius Awards

International Mobius Awards

January 2012 / 1st Place Statuette

The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for High Roller the coveted 1st Place Statuette. The Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.

Schuemann shares insights on<br />Millennial wine drinkers in<br />North Bay Business Journal article

Schuemann shares insights on
Millennial wine drinkers in
North Bay Business Journal article

February 2012 / Inside The Millennial Mind - North Bay Business Journal

If you want to attract millennials to your business, you first have to understand them. David Schuemann, Owner and Creative Director of CF Napa Brand Design provides his insight on the millennial generation and how it effects your brand strategy.

CF Napa’s Bluebird AstraPouch Feature Article

CF Napa’s Bluebird AstraPouch Feature Article

January/February 2012 / Package Design Magazine

CF Napa's category changing Bluebird AstraPouch design featured by the Editor of Package Design Magazine.

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Painted Rock Ranked #1 in BC and #3 in Canada

Painted Rock Ranked #1 in BC and #3 in Canada

November 2011 / Wine Access Canadian Wine Awards

Painted Rock was just ranked the #1 winery in British Columbia and the #3 winery in Canada at the 2011 Wine Access Canadian Wine Awards, receiving 13 medals including 3 Gold, 4 Silver and 6 Bronze. The evocative, modern label design continues to build the foundation for Painted Rock's success.

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Redtree, Line 39 & Backhouse Propel Cecchetti Toward 300,000 Cases

Redtree, Line 39 & Backhouse Propel Cecchetti Toward 300,000 Cases

September 2011 / Shanken News Daily

Cecchetti Wine Company's Redtree & Line 39 brands continue to be some of the fastest growing brands in the US, an exceptional ROI on CF Napa's design work. Redtree saw its volume rise 24.5% to 137,000 cases last year and Line 39 has nearly doubled in volume to 63,000 cases. New brand, Backhouse has tripled first year targets with cases expected to reach 30,000 cases. Cecchetti expects its total portfolio to be near the 300,000-case-mark by the end of 2011.

CF Napa Featured: AstraPouch Design For Premium Brands

CF Napa Featured: AstraPouch Design For Premium Brands

September 2011 / North Bay Business Journal

CF Napa designed Birdbird for Home Team Wines and The Climber for Clif Family Winery in a 1.5 liter AstraPouch, instead of the traditional bottle. Premium brands are breaking new ground by selecting an AstraPouch design as a green alternative for their packaging needs.

Winning Wine Labels

Winning Wine Labels

May 2011 / Vineyard & Winery Management

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing one. For full article, click here.  

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CF Napa Shares Expertise: Wines & Vines Cover Story

CF Napa Shares Expertise: Wines & Vines Cover Story

May 2011 / Wines & Vines

CF Napa Brand Design's Owner and Creative Director David Schuemann shares how to avoid several common printing and bottling mistakes. Paper issues, embossing, debossing, label application, and bottling tests are discussed to ensure your packaging looks and performs its absolute best.

San Francisco Chronicle Wine Competition

San Francisco Chronicle Wine Competition

January 2011 / Label Contest Judging

David Schuemann was part of the panel of judges at the First Annual 2011 San Francisco Chronicle Wine Competition Label Contest. The label contest winner was selected from 85 label entries. The SF Chronicle Wine Competition has once again broken records with overall entries at over 5,000 from 23 states, making it the largest competition of American wines in the world. The public tasting will be held Saturday, February 19, 2011 at Festival Pavilion, Fort Mason Center, San Francisco.

San Francisco Museum of Modern Art

San Francisco Museum of Modern Art

November 10, 2010 – April 11, 2011 / How Wine Became Modern - Exhibit Design + Wine 1976 to Now

CF Napa Brand Design is honored to announce the inclusion of several of their wine package designs in this prestigious exhibition. How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades.

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Napa Valley Museum

Napa Valley Museum

August – October 2010 / Art & Wine The Expression of An Industry Exhibit

CF Napa Brand Design was honored to have six of the studio's wine label, shippers and other work included in this comprehensive look at the artwork, packaging and presentation of Napa Valley's internationally-acclaimed wines.

Beverage World Magazine

Beverage World Magazine

July 2010 / BevStar Awards 2010

The BevStar Awards recognize innovation among individual brands across beverage categories based on innovation in ingredients, packaging and positioning, as well as overall uniqueness. CF Napa's concept and design for the Four Wines Tube was selected as the Eco-Leader. This innovative packaging reduces its carbon footprint by 50% vs. traditional wine packaging, uses 100% recyclable materials and is printed using wind power.

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Luxury Marketing Council

Luxury Marketing Council

June 10, 2010 / How to Make Sense of Today's Chaotic Luxury Wine Market - An Advanced Survival School for Wine Marketers

David Schuemann, the Owner and Creative Director of CF Napa, was a featured speaker at Rubicon Estate for the June Luxury Marketing Council conference on the Luxury Wine in the Napa Valley. Dave offered tangible and actionable examples of successful strategies and tactics that CF Napa employs with its clients in today's marketplace that are creating and strengthening brand performance, customer experience, and market ROI for products, services and venues.

American Distilling Institute

American Distilling Institute

June 3, 2010 / Whiskey Distilling Workshop

David Schuemann, CF Napa Brand Design's Owner and Creative Director, spoke at The American Distilling Institute's Workshop in June. David covered several key elements to building a successful spirits brand including CF Napa's process to determine a brand's "Essence" and the critical role that it should play in building a brand. David's talk also touched on how investment in packaging of a spirit can correlate directly to bottom line success and the relative affordability of custom glass and the opportunities that this can provide even boutique productions.

Wine Road – Northern Sonoma County

Wine Road – Northern Sonoma County

May 26, 2010 / The New ABC: – Always Be Creative - Turning assets into customers

David Schuemann, CF Napa Brand Design's Owner and Creative Director, was a featured speaker at the Wine Road one day seminar and discussed the power of creativity in the wine business. The talk outlined CF Napa's process of discovering a brand's intangible qualities called "Brand Essence" and how this can be leveraged to enhance a winery's or brand's existing assets for increased bottom line results.

Wines & Vines – 11th Annual Packaging Issue

Wines & Vines – 11th Annual Packaging Issue

May 2010 Packaging Issue

The article highlights an interview with David Schuemann, CF Napa Brand Design's Owner and Creative Director, about their wine package strategy and what's motivating packaging design decisions in today's market. CF Napa's new brands for Target Brands, Inc. and green packaging for Four Wine Brand were featured in the article along with CF Napa's rebrand of Diageo's Jade Mountain that was prominently featured on the issue's cover.

CF Napa Featured: Wine Business Monthly – Second Labels

CF Napa Featured: Wine Business Monthly – Second Labels

April 2010 / Wine Business Monthly

The article, Second Labels, explores how both second labels and redesigned packaging for existing brands target certain price segments. CF Napa Brand Design's Owner and Creative Director David Schuemann discusses building value through packaging that increases perceived value through improved packaging to protect against retailer discounting and improved sales through increased consumer "pull". CF Napa Brand Design's redesign of Dancing Coyote is featured as an example of a brand they restaged to reflect a higher perceived value.

Wine Packaging Shifts to Thrift in Cost, Resources

Wine Packaging Shifts to Thrift in Cost, Resources

September 2009 / North Bay Business Journal

North Bay Business Journal interviews David Schuemann of CF Napa Brand Design for his expertise on the latest trends in wine packaging and brand development in today's economy. According to Schuemann, wineries are "reworking brands to enter a new price point, particularly the hot under-$10-a-bottle segment." To read the full article, click here.

Key Factors for a Successful Branding Strategy

Key Factors for a Successful Branding Strategy

This latest brand book on how to build a successful wine brand showcases two brands created by CF Napa Brand Design and their on-target messaging for their particular target demographic.

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Redtree – Named a 2008 Impact Hot Prospect Brand

Redtree – Named a 2008 Impact Hot Prospect Brand

September 2009 / Impact

M. Shanken has named Cecchetti Wine Company's Redtree brand designed by CF Napa Brand Design a 2008 Impact Hot Prospect Brand in the Sept 1 & 15 issues of Impact Global Newsletter. The criteria for this prestigious award are: depletions of least 50,000 nine-liter cases but not over 200,000 in 2008 and at least 15% growth in 2008 and consistent growth in 2006 and 2007.

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Label Makeovers

Label Makeovers

May 2009 / Wines & Vines - Tenth Annual Packaging Issue

CF Napa Brand Design's redesign of the identity and packaging for J Vineyards still wine labels is showcased. The new package design pulls its inspiration from each varietal's vineyard and the Russian River appellation.

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Breaking the Rules

Breaking the Rules

April 2009 / Beverage World

Jean-Charles Boisset, President of Boisset Family Estates attributes its portfolio brand growth to packaging designed by design partner CF Napa Brand Design.

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Wine Country Minute

Wine Country Minute

Wine Country Minute Interviews David Schuemann, Owner and Creative Director of CF Napa Brand Design for his expertise on wine label design. Schuemann shares his insight in the industry: "Our business is about selling wine. It is not purely decorative design".

Logo Lounge

Logo Lounge

CF Napa Brand Design has been selected for inclusion in two of Logo Lounge's design annuals this year. Logo Lounge is a web-based resource that showcases the best logo designs from around the world. Each year the best-of-the-best are selected for publication in their design annuals that feature identities by leading industry designers from around the globe.

American Package Design Awards, GDUSA 2009

American Package Design Awards, GDUSA 2009

2009 / Graphic Design USA - American Graphic Design Awards

The American Package Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, four of CF Napa Brand Design's designs were selected and featured in their prestigious annual.

London International Awards

London International Awards

2008 / London International Awards

The London International Awards, regarded by many as the most prestigious global award honoring advertising, design and digital media has named CF Napa Brand Design as a finalist in the "Best in Packaging" category. For the past 24 years the iconic LIA has awarded the best worldwide, celebrating the power of ideas, and recognizing the Legends, Iconoclasts, and Avatars of creative excellence. To see the full list of winners, click here.

American Graphic Design Awards, GDUSA 2008

American Graphic Design Awards, GDUSA 2008

2008 / Graphic Design USA - American Graphic Design Awards

The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.

CF Napa Reaps Awards

CF Napa Reaps Awards

June 2008 / Napa Valley Register

CF Napa continues to garner top honors. David Schuemann, Owner and Creative Director of CF Napa Brand Design was selected by Graphic Design USA this year as "One to Watch" and CF Napa was showcased as one of the top design firms in the United States by "Branding -USA 2" a graphic communications publication.

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Zink – Miracles of Modern Design

Zink – Miracles of Modern Design

May 2008 / Zink

Zink, an international fashion, beauty, design, art and entertainment magazine, spotlights CF Napa's outstanding designs and how CF Napa incorporates "brand story" into the overall design solution.

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Step Inside Design – Janzen & Veloce

Step Inside Design – Janzen & Veloce

March-April 2008 / Step Inside Design

Two of CF Napa's designs win big, and make the list for the top 100 designs of the year for Step Inside Design magazine, one of the premier design annuals in the graphic design industry.

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Brand Packaging – Is Your Brand the Real Deal?

Brand Packaging – Is Your Brand the Real Deal?

March 2008 / Brand Packaging

CF Napa Brand Design's redesign for Hanna Winery's wine identity and packaging is featured in Brand Packaging on the importance of communicating brand authenticity. Brand Packaging Magazine is a brand design magazine that highlights innovative packaging from around the world. To read the full article, click here.

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Graphic Design USA – People to Watch in 2008

Graphic Design USA – People to Watch in 2008

January 2008 / Graphic Design USA

David Schuemann, Owner and Creative Director for CF Napa Brand Design has been named as a "Person to Watch in 2008" in Graphic Design USA, a magazine that features graphic design trends, people, ideas and products from the design community.

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International Mobius Awards

International Mobius Awards

2007 / Mobius Awards

The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for Janzen Estate the coveted 1st Place Statuette and additionally nominated it for Best in Show. Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.

American Graphic Design Awards, GDUSA 2007

American Graphic Design Awards, GDUSA 2007

2007 / Graphic Design USA - American Graphic Design Awards

The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, three of CF Napa Brand Design's designs were selected and featured in their prestigious annual.

Design Gallery

Design Gallery

May 2007 / Brand Packaging

CF Napa Brand Design's innovative and eco friendly design of Boisset Family Estates' Yellow Jersey was chosen for inclusion in Design Gallery's Brand Packaging design annual. This innovative wine brand is bottled in a PET (Plastic) wine bottle designed by CF Napa Brand Design.

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American Graphic Design Awards, GDUSA 2006

American Graphic Design Awards, GDUSA 2006

2006 / Graphic Design USA - American Graphic Design Awards

The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.

Designers Take On Label Trends

Designers Take On Label Trends

May 2006 / Wines & Vines

The most obvious and arguably the most important part of the wine package is the label. The label has to stand out on the shelf -- that's the obvious part. It also should reflect the wine in the bottle, which is not the same thing as simply catching the eye. For full article, click here.

Permanent collection of the American Design Archives at the Denver Art Museum

Permanent collection of the American Design Archives at the Denver Art Museum

2005 / Denver Art Museum

The Denver Art Museum's American Design Archives, represents the most comprehensive holding of American graphic design from 1980 to the present in the world. CF Napa Brand Design is thrilled to announce that several of its works have been accepted into the permanent collection at the Denver Art Museum.