Naming

Branding and naming have a powerful connection. As the essential nexus of a brand, a name sparks an emotional connection to communicate a brand’s key attributes as a powerful element in establishing its personality. Pinpointing a name that is legally available, evocative of your products attributes, free of negative association, and memorable can be a considerable challenge. It is both a creative and strategic approach followed by qualitative analysis. Our verbal branding and naming expertise encompasses brand names, sub-brands, tag lines, descriptors and nomenclature systems.