Strategic branding that invites trial, reinforces quality, and assists recall.

For nearly 50 years, CF Napa Brand Design has set the standard for alcohol beverage branding. Led by Owner & Creative Principal David Schuemann for the past 22 years, we focus on translating brand ethos visually, never using a one size fits all approach for projects. The result is a bespoke solution rooted in strategy and, most importantly, a design that sells.

CF Napa’s expertise lies in the intricacies of our process—from project conception to conclusion, our team brings a strategic yet thoughtful eye
to every detail. We understand the market and target audiences on a global stage. We balance listening with leading to execute a design that
the client loves, and the consumer buys again and again.

  • Experts in alcohol beverage branding.
  • 50 years of experience creating strategic solutions.
  • Materials & sourcing experts, with best-in-class vendor relationships.
Our Philosophy
Drink With Your Eyes®

As humans, we make countless decisions based on sensory information available to us - so much so that we may not even realize it. In the aisles of stores, when we are not afforded all our senses, we make choices based on looks alone.

This is our foundational belief at CF Napa Brand Design. Visuals profoundly impact the decision­ making process and consumer perception­, especially where alcohol beverages are concerned. We drink with our eyes.

Capabilities
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We develop strategies that set your brand’s foundation and envision your North Star — connecting mission, brand promise, and your consumer.
  • Brand Auditing & Alignment
  • Portfolio Tiering
  • Pricing Strategy
  • New Brand Launch
  • Existing Brand Repositioning
We design packaging that make brands impossible to ignore and write stories that make them impossible to forget.
  • Consumer Segment Identification
  • Market Opportunity Analysis
  • Brand Alignment
  • Analysis of Competitive Set
  • Brand Voice
  • Brand Ethos
  • Brand Visualization & Activation
Your brand name is the introduction to your brand’s personality — it forges an emotional connection and assists consumer recall.
Your logo, whether a symbol or a wordmark, is totally unique to your brand, and effectively communicates your ethos in the blink of an eye.
  • Logos
  • Icons
  • Wordmarks
Your packaging tells your story visually — our strategic approach to design ensures the final solution captures the personality of the brand and relates your brand to your target consumer’s lifestyle.
  • Label Design
  • Package Design
  • Capsule & Closure Design
  • Production Coordination
We know the perfect bottle marries form and function – we create custom bottles that are beautiful yet thoughtful, strategic yet sleek.
  • Custom Structures
  • Custom Glassware
  • Custom Bottles
  • Factory Coordination & Communication
From brochures to stationery systems to POS, we create supporting materials that stay true to your brand and communicate brand messaging clearly and effectively.
  • Case Cards
  • Hang Tags
  • Tasting Sheets
  • Sell Sheets
  • Shelf Talkers
  • Billboards
  • Stationery & Business Cards
  • Specialty Items
Your digital brand presence is as important as your physical presence – let us help you make your online footprint the best it can be.
  • Website Design & Programming
  • Ecommerce Integration
  • Launch Coordination
  • Ongoing Support
  • Email Template Creation & Coordination
  • Social Media Templates
  • Bottle Shots
  • Videography
Team

With decades of combined experience in alcohol beverage strategy and design, our team sets the standard for excellence industrywide. Our sense of humor matches our sense of urgency and dedication to the brands we service. No matter what, our primary focus is to deliver amazing work that will make our clients hugely successful and profitable for years to come.

Wildly talented and exceptionally creative, our designers focus on finding the strategy & design that best fits each individual client.

Our account team brings years of client service and agency experience to every project, along with the energy, empathy, and resources it takes to drive projects and provide solutions no matter the challenge. Our production department brings over a decade of experience developing flawless final deliverables that allow for seamless production and execution.

David Schuemann

Owner/Creative Principal

Growing up in Southern Wisconsin, David Schuemann always knew he wanted to be a designer. After earning his BFA in Graphic Design at the University of Wisconsin-Eau Claire, Schuemann began his career in Minneapolis, Minnesota where he was a designer for a record label and later a design director for one of the largest marketing agencies in the world. In the year 2000 he moved across the country to San Francisco, where he worked for a large branding agency at which he directed the rebranding of Fortune 500 companies including a large airline and corporate identities. With the dream to marry his passions for wine, beer, and spirits with brand design, he joined CF Napa as Creative Director in 2001. A year later in 2002 he purchased the firm and has since led CF Napa to become one of the world’s preeminent brand agencies specializing in the alcohol beverage industry. Under his leadership, CF Napa has created some of the fastest-growing and most successful alcohol brands in the world. The firm’s work has earned recognition from nearly every major design competition, is regularly showcased on numerous design blogs, and has been showcased in some of the most prestigious museums, including the Museum of Modern Art. CF Napa’s work is also part of the permanent collection at the Cooper Hewitt Design Museum at the Smithsonian in New York City and the permanent collection of the American Design Archives at the Denver Art Museum. Schuemann authored 99 Bottles of Wine, The Making of the Contemporary Wine Label. The book offers a behind-the-scenes look at how creative packaging and innovative design at CF Napa drive some of today’s most successful wine brands. Schuemann writes regularly for numerous periodicals including a quarterly column for Artisan Spirits Magazine and is an alcohol industry thought leader, with regular speaking engagements at industry conferences worldwide (Download David Schuemann’s Speaker Resume).
Clients
  • 585 Wine Partners
  • Aiken Wines
  • Airfield Estates Winery
  • Alexander Valley Vineyards
  • Alley 6 Craft Distillery
  • American Cowboy Whiskey Co.
  • American Craft Spirits
  • American Distilling Inst.
  • American Fifth Spirits
  • Amizetta Estate Winery
  • Apostrophe Cellars, LLC.
  • Aridus Wine Company
  • Arkenstone
  • ASV Wines, Inc.
  • August X
  • Bacio Divino Cellars
  • Bald Mountain, LLC
  • Baldacci Family Vineyards
  • Bale’s Creek Estate
  • Barrel Associates
  • Barlett Family Vineyards
  • Bergin Glass
  • Berryessa Gap Vineyards
  • BevMo!
  • BHAWK
  • Bigsbys Folly Craft Winery
  • Biltmore Estate
  • Bird Creek Distillery
  • Blue Head Tequila
  • Blue Ridge Spirits & Wine
  • Bogle Vineyards
  • Boich Family Cellar
  • Boisset Family Estates
  • Boordy Vineyards
  • Boundary Breaks Vineyard
  • BouquetGarni
  • Bradbury Wines
  • Brave & Maiden Estate
  • Brewery Ommegang
  • Brown-Forman
  • California Coffee Collective
  • Cambie-Lee
  • Canard Vineyard
  • Canyon Lakes Winery
  • Capp Heritage Vineyards
  • Capra Company, LLC
  • Caraccioli Cellars
  • Cecchetti Wine Company
  • Ceja Vineyards
  • Centurion Family Vineyard
  • Chappellet Winery
  • Charboneau Distillery
  • Charles Krug Winery
  • Charles Woodson Wines
  • Chateu Julien Wine Estate
  • Chehalem Winery
  • Chemistry Spirits
  • Cielii Wine Aerator
  • Clarice Wine Company
  • Cleveland Whiskey
  • Clif Family Winery & Farm
  • Cliff Lede Vineyards
  • Clos du Val
  • Conclusion Wines
  • Constellation Brands U.S.
  • Conway Family Wines
  • Cork Supply, USA
  • Corning & Company
  • Creative Oak
  • Crimson Wine Group
  • Cru Vin Dogs Wine Group
  • Dancing Coyote Wines
  • DAOU Vineyards
  • Daviana Winery
  • Davis Estates
  • Delicato Family Vineyards
  • Demetria Estate
  • Diageo Chateau & Estate Wines
  • Dirty Blonde Cocktails
  • Distillery 209
  • Domaine Chandon
  • Domenichelli Wines
  • Donati Family Vineyard
  • Downing Family Vineyards
  • Dr. Konstantin Frank Winery
  • DR Stevens Estate
  • Duckhorn Wine Company
  • Edge Wines
  • Ehelers Estate
  • E & J Gallo
  • Espiritus Group
  • FA Poole & Co. Distillers
  • Fetzer Vineyards
  • Fiddlehead Cellars
  • Flambeaux Vineyard
  • Flaunt
  • Flora Springs Winery
  • Florida Rum Company
  • Flowers Vineyard & Winery
  • Folio Fine Wine Partners
  • Fontanella Family Winery
  • Food Network
  • Force Majeure
  • Fordham Lee Distillery
  • Foretell Wines
  • Frank Family Vineyards
  • Freixenet USA
  • Fries Family Wines
  • Fulkerson Winery
  • Fulton Family Vineyards
  • Furnace Street Distillery
  • Fuse Wine Company
  • Futo Wines
  • Gandona Estate
  • Garrison Brothers Distillery
  • Girouard Vines
  • Gloria Ferrer
  • Good Trouble Bourbon
  • Goose Ridge Winery
  • Gran Rve Wines
  • Grand Napa Vineyards
  • Groth Vineyards & Winery
  • Guarachi Wine Partners
  • Hahn Family Wines
  • Halter Ranch Vineyard
  • Hamel Family Wines
  • Hanna Winery
  • HdV Wines
  • Head High Wines
  • Heitz Cellar
  • Helmsman Ale House
  • Hesperian Wines
  • Hess Family Wine Estates
  • High Roller Spirits
  • Hill Wine Company
  • Houdini, Inc.
  • House of Vixen
  • Hunneeus Wines
  • Idaho Wine Merchant
  • Implicit Cellars
  • Inlet Vodka
  • J Lohr Vineyards & Winery
  • J Vineyards and Winery
  • Jackson Family Wines
  • Jameson Humane
  • Jamieson Ranch Vineyards
  • John Anthony
  • Jordan Vineyard & Winery
  • Joseph Phelps Vineyards
  • Julian Distilling
  • Kelleher Wines
  • Kendall-Jackson
  • Kesner Wines
  • Kistler Vineyards
  • Kit Wines
  • Klinker Brick Winery
  • Knights Bridge Winery
  • Kobrand Wine and Spirits
  • Kupu Spirits
  • La Crosse Distilling Co., LLC
  • Lail Vineyards
  • Lakewood Vineyards
  • Landmark Vineyards
  • Landy Family Vineyards
  • Langtry Estate & Vineyards
  • Lapostolle
  • Lawer Family Wines
  • Ledson Winery & Vineyards
  • Lightburn Brands
  • Long Arm Distributing
  • Long Road Distillers
  • Lounge Group
  • Lucas & Lewellen Vineyards
  • Macari Vineyards
  • Magnolia Blossom
  • Main Line Wine Company
  • Malibu Family Wines
  • Marianello Wines
  • Markham Vineyards
  • Mark Ryan Winery
  • Martin Ray Winery
  • Maui Brewing Co.
  • McBride Sisters Collection
  • McCormick Vineyards
  • McGah Family Cellars
  • Meadowlark Vineyards
  • Medlock Ames
  • Merryvale
  • Metropolitan Hospitality
  • MGP Ingredients, Inc.
  • Midtown Spirits
  • Mike and Molly Hendry
  • Mira Winery
  • Moet Hennessy USA
  • Monkey in Paradise
  • Monson Ranch Distillers
  • Napa Valley Vintners
  • New Hampshire State
  • Newport World Ventures
  • Newton Vineyard
  • Nola Winery & Distillery
  • Notre Vue Winery
  • Oak House Distillery
  • Olde Raleigh Distillery
  • Oliver Winery
  • Oomrang, Inc
  • ONeill Vintners
  • Open Road Distilling Co.
  • Outcast Wines
  • Pacific Highway Wines & Spirits
  • Palm Bay International
  • Parallel Napa Valley
  • Pardes
  • Peake Ranch
  • Perception Wines
  • Pernod Ricard Winemakers
  • Picazo Vineyards
  • Plata Wine Partners
  • Polaner Selections
  • Presquile Winery
  • Proud Pour
  • Purple Wine Company
  • R.P. Imports
  • Ram’s Gate Winery
  • Ravents Codornu
  • RD Winery
  • Rebrook Cellars
  • Red Mare Wines
  • Remy Cointreau
  • Revana Family Vineyard
  • Rhone Rangers
  • Riboli Family Wines
  • Ringgold Distilling
  • Rittman Orchards
  • Riverbench Vineyard & Winery
  • Robert Biale Vineyards
  • Robinson Hill USA
  • Rodney Strong Wine Estates
  • Roederer Esatate
  • Romero Distilling Co.
  • Ron Rubin Winery
  • Roots Run Deep
  • Ryan McGee Mobile Bottling
  • Safe House Distilling
  • San Antonio Winery
  • Sanger Family of Wines
  • Saracina Vineyards
  • Saver Glass
  • Scheid Vineyards
  • Schug Winery
  • Scout & Cellar
  • Sea Smoke Cellars
  • Seismic Brewing Company
  • Señor Sangria
  • Sequoia Grove
  • Shafer Vineyards
  • SheaShyne Products, LLC
  • Shivelight
  • Signorello Estate
  • Silenus Winery
  • Sinegal Estate Winery
  • Singing Water Vineyards
  • Skipstone Ranch
  • Slingshot Wines
  • Smooth Ambler
  • Social House Distilling
  • Solenopsis Distilling
  • Sonoma Brothers Distilling
  • Sonoma Distilling Company
  • Sotheby’s Wine
  • Spear Winery
  • Spiritsmith Distilling Co.
  • Square Peg
  • St. James Winery
  • St. Julian Winery
  • Stags Leap District
  • Stampede Brewing Company
  • Steel Bending Spirits, LLC
  • Stewart Cellars
  • Ste. Michelle Wine Estates
  • Still Austin
  • Stoller Family Estate
  • Stubborn Brothers Brewery
  • Terlato Wines International
  • Terra Valentine
  • TGIC Importers
  • The Bard Distillery
  • The Donum Estate
  • The Gin Foundry
  • The Palm Springs Spirits Co
  • The Rubin Family of Wines
  • The Sanger Family of Wines
  • The Terrace at French Village
  • The Vineyard House Winery
  • TK Mulligan
  • Tonellerie
  • Total Wine & More
  • Treasury Wine Estates
  • Trestle 31
  • Trim Wines
  • Trump Winery
  • Trybe
  • TwentyFour Wines
  • Twin Rocks Estate Winery
  • Ultramarine Wines
  • Ultimate Spirits
  • Valentine Distilling Co.
  • Vias Santa Rita
  • Vineyard 29
  • Vinoce Vineyards
  • Vintage Wine Estates
  • Vintus
  • Virago Spirits
  • Vista Ranch and Cellars
  • Volterre
  • Waikulu Distillery
  • Warson Wine
  • Wente Family Estates
  • West Coast Wine Group
  • Wheelock Street Capital
  • Willamette Valley Vineyards
  • William Heritage Winery
  • Winebow
  • Windquest Group
  • Windsor Oaks
  • Wine Creek, LLC
  • Wine Fellas
  • Wine Shipping, LLC
  • Wine Source International
  • Women of the Vine
  • WX Brands
  • Yellow Rose Distilling
  • Zaca Mesa
  • Finca Decero
  • Freixenet
  • Gratitud Wine
  • M.P. Wines
  • Pacific Highway Wines & Spirits
  • Anstead & Co.
  • Taltarni Vineyards
  • Frigate Reserve Rum
  • Catu Beverage Company
  • Arterra Wines Canada
  • Bandits Distilling
  • Bench 1775 Winery
  • Burrowing Owl Estate Winery
  • Caldera Distilling Inc.
  • Culmina Family Estate Winery
  • Fielding Estate Winery
  • Hillside Winery
  • Osoyoos Larose
  • Painted Rock Estate Winery
  • Phantom Creek Estates
  • Romero Distilling Co.
  • Vincor International
  • Carolina Wine Brands
  • Emiliana
  • Lapostolle
  • San Pedro Tarapacá Wine Group
  • Undurraga
  • Veramonte
  • Viña Concha y Toro
  • Viña Cono Sur
  • Viña Errazuriz
  • Viña Santa Ema
  • Koko Nor Corporation
  • Château Fonplégade
  • Georges Duboeuf
  • LVMH
  • Les Vignerons De Tutiac
  • Maison Ferrand
  • Saver Glass
  • SGP Packaging by Verallia
  • Vignerons Catalans
  • Teliani Valley
  • Native Cult GmbH
  • Ganau
  • Giulio Straccali
  • Mezzacorona
  • Ruffino
  • Santa Margherita S.P.A.
  • Vetroelite S.P.A.
  • Cavall 7 Winery
  • Native Cult GmbH
  • Viñedos de la Reina
  • Constellation Brands, Inc.
  • Invivo & Co. Limited
  • Kim Crawford
  • McBride Sisters Collection
  • Nobilo Wines
  • Full Circle Craft Distillers
  • Quinta do Noval
  • Freixenet
  • Bodega 202
  • Raventós Codorníu