Brand Positioning Case Study

Waikulu Distillery

Launching Maui’s New Waikulu Distillery

Marketplace Results

Demand for product has exceeded what can be produced from the agave grown on the estate. Waikulu has had to outsource a portion of the agave to keep up with demand.

"In working with CF Napa for our packaging, my goal was to make something timeless and cherished, in hopes that it would be re-purposed and not just tossed in the bin. Their team absolutely hit the nail on the head. Not only has our bottle won numerous awards, you can see in people's faces that they are in love with it. We also hear from a lot of people about the creative things they do with their empty Waikulu bottles, so we’ve happily met our packaging goals."

Paul Turner
Owner,
Waikulu Distillery