Thatcher’s Organic

Thatcher’s Organic Liqueur Packaging Design & Logo
Thatcher’s Organic came to CF Napa to refresh their line of organic flavored liqueurs and vodka.

Client

Thatcher’s Organic

Country

United States

Project Scope

Logo
Packaging
In-House Illustration
Custom Bottles
Marketing

Awards

2021 GDUSA American Graphic Design Awards

2021 Packaging of the World

2021 World Brand Design Society

2022 San Francisco World Spirits Competition - Silver

Thatcher’s Organic Liqueur Packaging Design & Logo
 
Thatcher's Organic Liqueur Illustration Detail
The goal was to restage the brand to be more premium without losing its approachableness. The new design would need to reinforce the brand’s farm-to-table sensibility and organic quality.
Thatcher's Organic Liqueur Label Design Detail
 
Thatcher's Organic Liqueur Packaging Before Redesign on Left & After on Right
 
CF Napa’s custom bottle design for the brand was inspired by the beautiful, yet utilitarian French lemonade bottles that evoke a farmer’s market sensibility. The bottle’s neck was designed to capture the shape of vintage citrus juicers. For the liqueur labels, CF Napa drew custom illustrations representing each of the refreshing flavors. The vodka label was distilled down to a very clean, information-driven design to emphasize the purity of the vodka.
Thatcher's Organic Canned Cocktail Packaging Design & Logo
Thatcher's Organic Vodka Packaging Design & Logo
 
The custom illustrations CF Napa had created for the liqueurs were utilized as the main graphic on the corresponding canned cocktails – creating a familial look and a preview of the refreshing flavors. The bright color palette reinforced the flavor cues and allowed the brand to pop on shelf.
 
Thatcher's Organic Vodka Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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