Brand Repositioning Case Study

Sonoma Distilling Co.

Setting the Stage for Growth

Marketplace Results

The new design started to hit the market in the summer of 2022 with select products and had fully launched by Q1 2023. The new look received an overwhelmingly positive response. In less than 1 year of the new design in market, the new look had won Gold in the prestigious Global Spirits Design Master competition hosted by the Spirits Business and it won Gold for Best Relaunch/Redesign in the World Whiskies Awards.

“We have been working with CF Napa for years and are always extremely happy with their creative work. When the decision was made to rebrand the Sonoma Distilling Co. products, we felt confident that the CF Napa team would do a fantastic job. Packaging is always a much bigger beast than you imagine when you aren’t working in that space every day. There is a delicate balance in capturing the artful and emotional aspects with the practical needs of the packaging, but CF Napa was able to deliver on all fronts. The new bottles and labels truly evoke our sense of place here in wine country, and we could not be more pleased with the results.”

Samuel D. Long
CEO & Chairman
Corning & Company

Sonoma Distilling Straight Bourbon Rye Whiskey Packaging Design
Sonoma Distilling Cherrywood Whiskey Packaging Design
Sonoma Distilling Black Truffle Rye Whiskey Packaging Design


Corning & Company


United States

Project Scope

Custom Bottles