Brand Positioning Case Study

Fifth Moon &
Hundred Knot

Two Brand Launches for One of Napa’s Newest Wineries.

Marketplace Results

The brands launched in July 2020 to an overwhelmingly positive response. Both packaging designs and the logo receive constant compliments from customers and neighboring businesses.

“Working with CF Napa took a daunting and intimidating task of reenvisioning a company and developing a brand into an enjoyable and positive experience. CF Napa transformed our conversations, often filled with loose suggestions and uncertainty, into cohesive, and truly beautiful branding. Each packaging design stands alone as a work of art and if I had to do this all over, I would, without hesitation, choose to work with CF Napa again.”

Mailynh Phan
RD Winery

RD Winery Fifth Moon Wine Packaging Design & Logo
RD Winery Hundred Knot Wine Packaging Design & Logo
RD Winery Hundred Knot Khoai Wine Packaging Design & Logo
RD Winery Logo Design


RD Winery


United States

Project Scope