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Vladimir Vodka
Founded in 1933, Baltimore’s Montebello Brands produces spirits and pre-mixed cocktails to be sold at an accessible price point.
Client
Montebello Brands
Country
United States
Project Scope
Logo
Packaging
Montebello came to us to redesign the packaging for their Vladimir Vodka to help position the brand for a younger audience. Vladimir Vodka is their second best-selling product, so it was crucial that we evolve the label into a more premium look and feel without changing the label so much that it confused their current consumers.
We improved the illustration, redrawing the Vladimir character with more clear and recognizable features. The name of the product and proof were given a more prominent place in the label hierarchy. The red background helps the packaging pop off the shelf and stand out amongst the competition. Gold foil details for the Montebello logo and the character’s attire add a premium touch. A neck label with the Montebello icon connects the Vodka to the rest of the Montebello portfolio.
We improved the illustration, redrawing the Vladimir character with more clear and recognizable features. The name of the product and proof were given a more prominent place in the label hierarchy. The red background helps the packaging pop off the shelf and stand out amongst the competition. Gold foil details for the Montebello logo and the character’s attire add a premium touch. A neck label with the Montebello icon connects the Vodka to the rest of the Montebello portfolio.
