The design needed to echo the Asian influence of the Gin packaging while highlighting the features of the Vodka.
CF Napa drew a corn stalk to represent the organically produced American corn that forms the foundation of the Vodka. The drawing was gilded in gold foil and popped against the rich plum hue of the label. For a subtle textural detail, dainty lines in the corn illustration were micro-embossed. The Robert’s wordmark was transcribed vertically in a contemporary font, hinting at the inspiration the brand takes from Asian design.