Veloce came to CF Napa to develop the packaging for their new spirit from Italy that would feel at home in the vodka space. The package needed to immediately express that it was Italian, upscale and hip..
Turrini Wine & Spirits
2007 Communication Arts Design Annual
2007 Step Inside's Annual
2008 GDUSA - American Graphic Design Awards
2008 Print Creativity + Commerce
2010 Trademarks USA - American Pixel Academy
The design was derived from researching classic Italian brands and designs through history. Ultimately, the brand mark was inspired by historical typography of brands like Vespa and Campari. Ferrari Red seemed to be the perfect color for the brand and the angle was the final touch to bring the brand to life by expressing the translation of Veloce (Swift or Speed).