Turks Head

The project objective was to create an upscale, exclusive brand look and feel that was simple, elegant, and easily recognizable. CF Napa was inspired by the clean and elegant design of the tasting room and the brand’s namesake the Turk’s head knot, also referred to as a sailor's knot. CF Napa drew an icon based on the Turk’s head knot, which historically has been used as a symbol of unity and connection. CF Napa incorporated an interlocking TH monogram which is hidden in the knot, representing the Turks Head wine brand’s unbreakable tie to the community. The icon not only ties to the history of the town but is strong and easily recognizable with an ability to stand on its own across multiple brand applications.

The knot was embossed with gold foil to pop against the clean white labels for the core tier and the impactful black labels for the Reserve wines. The label system was designed for flexibility, easily accommodating a large number of SKUs while retaining a strong brand identity. A color-coding system was developed to differentiate between the acclaimed AVAs and to support the brand’s educational teachings on the impact of terroir.

Following the creation of their packaging, we created a clean and elegant system of tasting room materials. Individual blank cards were professionally printed with the iconic Turks Head logo to give a polished, uniform look to the elements. The wine list and food menu were templatized, allowing tasting room employees to easily update them with their most current offerings. Each card can be used interchangeably on a clip board giving staff the flexibility to customize each tasting.