Clos du Val Blind Tasting

Clos du Val Blind Tasting Wine Packaging Design
Clos du Val came to CF Napa to design the packaging, tasting kit, and gift box for an incredibly unique wine club offering – a set of special wines for an interactive, at-home blind tasting.

Client

Clos du Val

Country

United States

Project Scope

Packaging
Print

Awards

2023 San Francisco International Wine Competition - Gold

2023/24 World Brand Design Society Awards - Silver

Clos du Val Blind Tasting Wine Packaging Design
 
While creating the perfect blend for a new vintage, the winemaker sometimes develops a delicious wine that doesn’t quite fit the core Clos du Val portfolio. The blind tasting wines are two of those blends, packaged to disguise their exact features, allowing club members to predict the composition of the wine.
 
Clos du Val Blind Tasting Wine Design 001 Detail Label
Clos du Val Blind Tasting Wine Design 002 Detail Label
 
CF Napa designed a series of scrapbook-style labels for the front of the bottles with images and handwritten notes from the winemaker providing clues to the tasting notes of the wines. The labels have ripped, imperfect edges as though they have been torn straight from the winemaker’s notebook. The “scraps” were hand-applied to the bottles with custom-printed masking tape.
 
 
The back labels were concealed with a scratch-off that hid the varietal make-up of the wines, keeping the wine a secret until the blind tasting was complete and adding a fun, interactive surprise element to the consumer experience.
 
Clos du Val Blind Tasting Wine Packaging Design Back Label Scratch Off
Clos du Val Blind Tasting Wine Packaging Design Back Label Scratch Off Detail
 
Clos du Val Blind Tasting Wine Packaging Tasting Card Design
Clos du Val Blind Tasting Box Packaging Design
CF Napa also created a tasting kit with cards to record tasting notes and a matching 2-bottle gift box for the exclusive wines.
 
Clos du Val Blind Tasting Open Box Packaging Design
 
Brand Strategy
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Story Development
Naming
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