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The Guiligan’s Distinguished
Concha y Toro came to CF Napa to design their new Scotch brand, The Guiligan’s Distinguished, aimed at consumers 30-50-years-old that are socially active and youthful in spirit.
Client
Concha y Toro
Country
Scotland
Project Scope
Naming
Logo
Packaging
Custom Bottles
Awards
2020 The Spirits Business - The Design & Packaging Masters, Silver
2021 Packaging of the World
The new brand was inspired by The Distinguished Gentleman’s Ride, an event in which participants don their finest suits and ride vintage motorcycles all in the name of charity.
The package design was created to emulate this juxtaposition of motorcycle culture and dapper dress. A classic set of wings, like those commonly used on motorcycle jackets, were drawn and embellished in gold foil as the main icon for the brand. The bold, sharp type of the wordmark is softened by the accompanying script, filigree and gold foil adornments.
The supersized X provides a strong backdrop to the label with a subtle nod to the Scottish flag.
The package design was created to emulate this juxtaposition of motorcycle culture and dapper dress. A classic set of wings, like those commonly used on motorcycle jackets, were drawn and embellished in gold foil as the main icon for the brand. The bold, sharp type of the wordmark is softened by the accompanying script, filigree and gold foil adornments.
The supersized X provides a strong backdrop to the label with a subtle nod to the Scottish flag.
