The Guiligan’s Distinguished

The Guiligan’s Distinguished Whiskey Packaging Design & Logo
Concha y Toro came to CF Napa to design their new Scotch brand, The Guiligan’s Distinguished, aimed at consumers 30-50-years-old that are socially active and youthful in spirit.


Concha y Toro



Project Scope

Custom Bottles


2020 The Spirits Business - The Design & Packaging Masters, Silver

2021 Packaging of the World

The Guiligan’s Distinguished Whiskey Packaging Design & Logo
The Guiligan’s Whiskey Packaging Label Detail
The new brand was inspired by The Distinguished Gentleman’s Ride, an event in which participants don their finest suits and ride vintage motorcycles all in the name of charity.

The package design was created to emulate this juxtaposition of motorcycle culture and dapper dress. A classic set of wings, like those commonly used on motorcycle jackets, were drawn and embellished in gold foil as the main icon for the brand. The bold, sharp type of the wordmark is softened by the accompanying script, filigree and gold foil adornments.

The supersized X provides a strong backdrop to the label with a subtle nod to the Scottish flag.
The Guiligan’s Whiskey Packaging Cap Logo Detail
The Guiligan’s Whiskey Packaging Bottle Detail
The Guiligan’s Distinguished Logo Design
Brand Strategy
Story Development