Romero Distilling Co.

Romero Dark Sherry Cask Rum Packaging Design
Romero Distilling Co. came to CF Napa to create the branding for their distillery and line of craft rums.

Client

Romero Distilling Co.

Country

Canada

Project Scope

Brand Strategy
Story Development
Logo
Packaging
In-House Illustration
Custom Bottles

Awards

2020 Packaging of the World

2020 World Brand Design

2021 Global Spirit Masters - The Design & Packaging Masters - Gold

2021 Graphis Design Annual - Gold

2022 The World Drinks Awards - World Rum Awards - Bronze, Best Bottle Design

Romero Dark Sherry Cask Rum Packaging Design
 
Based in Alberta, Canada, the brand’s inspiration was their region’s historical tradition of rum running during the Prohibition in Western Canada and the United States.
 
Romero Sherry Cask Finish Label Design Logo Detail
 
Romero Sherry Cask Finish Label Design Bottom Detail
 
Romero Dark Sugar Cane Rum Packaging Design
Inspired by the tropical locales where sugarcane thrives, we created a vibrant burnt orange label that spoke to the flavors within the Dark Sugarcane Spirit and stood out vibrantly from the cream labels utilized for the rums.
As Alberta’s first premier craft distiller specializing in rum, the region’s history lead to a design solution that leverages a custom bottle inspired by vintage whiskey bottles.
Romero Distilling Rum Core Line Packaging Design
 
Romero Distilling Rum Packaging Design Romero Bottle Detail
Romero Distilling Rum Packaging Design Bottom Logo Detail
 
Romero Distilling Co. Crow Icon Design Detail
The wordmark and monogram complement the bottle as a contemporary take on styles of the Prohibition era. The crow icon that adorns the front of the bottle symbolizes Crowsnest Pass—the area in the Rocky Mountains of Alberta infamous for Prohibition era rum running. The top of each bottle is sealed with a label whose color differentiates between each of the rums and provides a finishing, handcrafted touch.
 
Romero Distilling Co. Top Strip Label Design Detail
Romero Distilling Co. Top Strip Label Logo Design Detail
 
Romero Distilling Co. Logo Design
 
Brand Strategy
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Story Development
Naming
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