The Big Pink Rosé

The Big Pink Rosé Wine Packaging Design & Logo
West Coast Wine Group engaged CF Napa with the task of developing a new rosé brand called The Big Pink Rosé.


West Coast Wine Group


United States

Project Scope

In-House Illustration


2021 GDUSA American Graphic Design Awards

2021 San Francisco International Wine Competition - Bronze

2022 Beverage Testing Institute Packaging Compendium - Silver

2022 GDUSA American Package Design Awards

2022 Graphis Packaging 10 - Silver

2022 Packaging of the World

2022 World Brand Design Society

2023 Graphis Design Annual - Silver Show More

The Big Pink Rosé Wine Packaging Design & Logo
CF Napa created an eclectic label showcasing the brand’s belief that life is a flourishing garden – filled with diversity and nourished by love, joy, and friendship. An elaborate scene of flora and fauna framed the label, capturing life’s whimsical, hopeful moments.
The Big Pink Rosé Wine Packaging Label Design Detail
The Big Pink Rosé Shipper Design
A holographic foiled diamond encompassed the scene to embody the special facets of life that sparkle – good friends, cherished memories, and great wine. A toast was made around the centerpiece of the label – a rose-embedded crystal ball – expressing a positive outlook on the future.
Brand Strategy
Story Development