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Shafer Vineyards Website
Following CF Napa’s development of their evocative brand video, Shafer Vineyards returned to CF Napa to reimagine their website.
Client
Shafer Vineyards
Country
United States
Project Scope
Digital
Awards
2024 GDUSA American Digital Design Awards
Visit
The design needed to be elevated to match the legacy of the Shafer brand while modernizing the interface and design as the brand looks to the future. Additionally, it needed to be mobile-friendly, streamline the path-to-purchase, highlight their experience offerings at the winery, and their commitment to sustainability.
CF Napa leveraged video of the brand and stunning estate to design a cinematic feel to the site. The homepage, wines, and visit sections all feature breathtaking video headers to transport the viewer to the estate. The homepage became a quick overview and link to the portfolio of wines, experiences available at the winery, and Shafer’s commitment to sustainability, making it easy for customers to quickly shop and learn more about the wines and estate.
Copy was kept to a minimum alongside collages of lifestyle photography, providing a taste of a visit to the estate. The mobile-first approach to the design ensures that the site looks beautiful on any device.
