While the video needed to display Shafer’s portfolio of opulent wines, it also needed to honor the legendary winemaker, Elias Fernandez, as he celebrates his 40th harvest with the winery.
CF Napa developed a stunning video featuring the Shafer family wines alongside the key characteristics that make each wine unique. Quick intercuts of bottle spins and wine pours maintain the lively pace of the video and hold the attention of the viewer. Footage of Elias and the vineyards pays tribute to the harmonization of fruit and winemaking magic that goes into the iconic Shafer wines.