Scarlett Wine Packaging Design & Logo
McGah Family Cellars came to CF Napa, to redesign the packaging for Scarlett to be modern and artistic, something truly special and stylish, while still honoring the family's daughter.


McGah Family Cellars


United States

Project Scope

In-House Illustration


2010 GDUSA - American Package Design Awards

2013 GDUSA - American Package Design Awards

2014 Packaging of the World

2015 Lurzer's International Archive

Scarlett Wine Packaging Design & Logo
Inspiration was taken from the warm, distinctive style of Czech painter Alphonse Mucha (1860-1939), an art nouveau pioneer whose mural art and advertising posters often featured lovely women with expressively flowing hair.
Scarlett Wine Label Design Detail
The modern-day European-style illustration provided the perfect image in brilliant scarlet red. Gold foil grape leaves entwined in her flowing hair completed the arresting and exotic, fairy tale vision of a goddess of the vineyards.
Scarlett Wine Packaging Before Redesign on Left & After on Right
Scarlett Logo Design
Brand Strategy
Story Development