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Scarlett
McGah Family Cellars came to CF Napa, to redesign the packaging for Scarlett to be modern and artistic, something truly special and stylish, while still honoring the family's daughter.
Client
McGah Family Cellars
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2010 GDUSA - American Package Design Awards
2013 GDUSA - American Package Design Awards
2014 Packaging of the World
2015 Lurzer's International Archive
Inspiration was taken from the warm, distinctive style of Czech painter Alphonse Mucha (1860-1939), an art nouveau pioneer whose mural art and advertising posters often featured lovely women with expressively flowing hair.
The modern-day European-style illustration provided the perfect image in brilliant scarlet red. Gold foil grape leaves entwined in her flowing hair completed the arresting and exotic, fairy tale vision of a goddess of the vineyards.
