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Rimfire Whiskey
Lightburn Brands came to CF Napa to develop a premium whiskey from the ground up.
Client
Rimfire Whiskey
Country
United States
Project Scope
Brand Strategy
Story Development
Naming
Logo
Packaging
Custom Bottles
Marketing
Awards
2023 Graphis Blog
2023 Packaging of the World
2023 San Francisco World Spirits Competition - Gold
2023 The Design & Packaging Masters - Silver
2023 World Brand Design Society
2023/24 World Brand Design Society Awards - Bronze
2024 Graphis Design Annual - Gold
This new brand needed to capture the beauty, people, and independent spirit of West Virginia and the crafted care put into every bottle. The name “Rimfire” was developed as an ode to Eli “Rimfire” Hamrick, a mountaineer and one of West Virginia’s most iconic figures.
CF Napa developed a flask-style custom bottle with cartouches of the brand name on the sides and back. For the label, CF Napa commissioned an illustration of the adventurous Rimfire exploring the breathtaking West Virginia landscape. Intricate gold foil details light up the drawing, branding, and whiskey information against the bold blue label.
A custom wooden T-top with an inset metal coin modeled after a West Virginia coal coin was crafted for the closure. The packaging design captures the spirit of adventure and invites the imbiber to live bold, free, and independent.
