Good Trouble

Good Trouble Whiskey Packaging Design & Logo
Good Trouble came to CF Napa to create the packaging design and logo for their new bourbon brand. The brand needed introduce bourbon to demographics that don’t typically choose bourbon as their drink of choice while still appealing to the traditional bourbon drinker.


Good Trouble Bourbon


United States

Project Scope

In-House Illustration


2023 Behance Graphic Design Gallery

2023 Distillers Challenge International Spirits Competition Package Design Awards - Gold

2023 GDUSA News

2023 Harpers Design Awards - Silver

2023 Packaging of the World

2023 The Design & Packaging Masters - Gold

2023 World Brand Design Society

2024 Graphis Design Annual - Silver

Good Trouble Whiskey Packaging Design & Logo
Inspired by the brand owner’s vision to spur social change through the brand, Good Trouble needed to honor those who bravely disrupt the status quo and the conversations that arise from this action. Good Trouble also walks the walk by donating to causes that inspire greater societal change—causes that make their own good trouble.
Good Trouble Bourbon Illustration Label Design Detail
CF Napa developed a reimagined Lady Liberty with her torch riding a charging bull as the main graphic of Good Trouble. She symbolizes freedom, optimism, and the taming of the beast of inequality.
Good Trouble Bourbon Label Design Detail
Good Trouble Bourbon Closure Design Detail
A GT monogram was designed to form an equality symbol and the tagline “A Spirited Conversation” was developed as the brand’s call to action. A metal coin with the logo was embedded in the T-top closure, encouraging the imbiber to transform a moment of conversation into a lasting movement.
Good Trouble Bourbon Logo Neck Label Detail
Good Trouble Bourbon Monogram Neck Label Detail
Brand Strategy
Story Development