Redtree

CF Napa developed a new positioning and story for the brand based on its’ rural California roots.

Client

O'Neill Vintners & Distillers

Country

United States

Project Scope

Logo
Packaging
In-House Illustration
Print

Awards

2008 Beverage Dynamics 24th Annual Advertising and Promotion Awards - First Place, Package/Label Redesign

2008 Beverage Testing Institute World Wine Championships - Bronze, Style Category

2008 GDUSA - Graphic Design Awards

2008 Impact & Market Watch - Hot Prospect Brand

2010 Trademarks USA - American Pixel Academy

2015 Los Angeles International Wine Competition - Bronze, Market Segment Show More

Redtree Wine Label Design Cabernet Sauvignon Detail

The label is sunny, friendly, authentic and simple to find on shelf with a new red tree icon.

Redtree Wine Packaging Before Redesign on Left, 2008 Packaging Design in Middle, and New Packaging Design on Right

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