Under every perception lies an innate reality. This universal truth is never more evident than with wine.
2009 GDUSA - American Package Design Awards
2010 GDUSA - American Package Design Awards
2010 Neenah Paper - Labels of the World Calendar Feature 2011
Behind every beautiful wine label lays a less glamorous reality that entails the toil of farming the grapes, the harvest and hand sorting of the grapes, and the artistry of winemaking. Our solution was to draw a script that at a distance would appear to be a more traditional wine label, but when viewed more intimately the “reality” printed in a subtle foil is discovered.