Pazzo, meaning “crazy” in Italian, is a proprietary Napa Valley red wine created with traditional Italian varietals.
Bacio Divino Cellars
2010 Napa Valley Museum "Art & Wine: The Expression of an Industry"
2005 Became Part of Permanent Collection of the American Design Archives at the Denver Art Museum
The Pazzo name laid the groundwork for designs that delivered anything but subtlety. Branding capitalized on the wine’s modern, vivacious personality. A vibrating spiral pattern and vivid color palette created a vertigo effect and the off-kilter title was inspired by Hitchcock’s famous “Vertigo” movie poster. A unique label shape was also created where no side angles are perfectly straight.