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Öömrang
Öömrang came to CF Napa to create the logo and packaging design for their line of German-inspired wines, eaux de vie and geists (fruit brandy).
Client
Öömrang
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
Marketing
DIgital
Awards
2020 World Brand Design Society
2020/2021 World Brand Design Society Awards - Creative Shortlist Awards
2021 Graphis Design Annual - Honorable Mention
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CF Napa’s solution was to create a modern, clean look reminiscent of German architecture. The Ö with the umlaut is the centerpiece of the label—an icon created by interlocking the two Ö’s from the name Öömrang.
Located in Washington state, the Öömrang vineyards are at the same latitude as Bavaria, making it an ideal climate to grow German varietals. The owners of the winery are German and have a family history of growing grapes and producing wine in the Franconia region of Bavaria.
For the white wines, the Ö icon pops in gold foil and is spliced along a diagonal. The extension to the eaux de vie and geists uses color in the Ö icon to differentiate between SKUs.A pearlescent foil provides a special detail on these premium spirits labels.
CF Napa created a luxurious box that reflected the clean, modern aesthetic of the packaging. A custom insert was molded to the unique bottle to present the wine like fine jewelry. The inside of the lid was detailed with the winemaker’s signature – giving a hand-selected touch.
Echoing the angular features of the label, the Ö was traversed by a spot gloss varnish. The lid was stamped with the brand’s iconic double Ö symbol in gold foil.
