The wine is a seasonal fall offering that is a perfect balance of tart, crisp, fresh apple, and a creamy sweet vanilla finish, just like a slice of apple pie. The label diecut was inspired by pie boxes. The design expresses the feel of nostalgic Americana through hand-drawn type and a graphic of the lattice top of an apple pie. The final touch was an apple at the label’s center stamped in red foil.
Following the success of the Apple Pie, CF Napa extended the design into 2 additional delicious wines – Peachy Pie & Cherry Cobbler.