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Modern Love
The Palm Springs Spirits Co. came to CF Napa to design their first spirits brand, Modern Love, to capture the unique personality of Palm Springs—an inclusive, cocktail-centric city with a love for mid-century modern architecture.
Client
The Palm Springs Spirits Co.
Country
United States
Project Scope
Logo
Packaging
Awards
2020 GDUSA - American Graphic Design Awards
2021 GDUSA - American Package Design Awards
2021 ADI Judging of Craft Spirits Excellence in Packaging - Bronze
2021 CQ64 - Winner
2021 CQ Best 100
2021 Global Spirit Masters - The Design & Packaging Masters - Gold
2021 Graphis Blog
2021 Packaging of the World
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Our solution encapsulates the endearing, retro vibe of Palm Springs, through a contemporary twist on a pattern inspired by 1960’s, mid-century modern textiles and fashion. Sections of the pattern are embellished with gold foil to catch the light while subtle debossed lines in the paper provide a rich textural experience. The eye-catching labels with vibrant colors position the brand to be at the center of Palm Springs’ cocktail culture.
