Kupu Spirits

Kupu Spirits Packaging Design & Logo
Maui Brewing Co. came to CF Napa looking to launch into spirits and canned cocktails with their new distillery brand Kupu Spirits.


Maui Brewing Co.


United States

Project Scope



2020 Packaging of the World

2020 San Francisco World Spirits Competition - Silver

2020 World Brand Design Society

Kupu Spirits Packaging Design & Logo
Kupu Spirits Logo Design
Kupu Spirits Label Design Detail
The design was inspired by Hawaii’s historic kapa patterns and served as the main graphic for the brand while the wordmark evokes the look of vintage travel posters.
The designs needed to encapsulate the feeling of the brand name, “kupu” which means “sprout, growth” in Hawaiian and is representative of the brewery’s new beginning in craft spirits. Equally important was the necessity to create packaging that was authentically Hawaiian.
Kupu Spirits Icon Design Detail
Kupu Spirits Pattern Detail
The canned cocktails were given a palette of bright, refreshing colors as an ode to Kupu Spirits’ tropical roots and makes them perfect for beachside adventures. For the 750ml bottled spirits, the kapa-inspired pattern was repeated on the backside of the front label, a special detail that can be seen through the bottle from the back.
Kupu Spirits Canned Cocktail Packaging Design & Logo
Brand Strategy
Story Development