Mayor Pingree

Mayor Pingree Whiskey Packaging Design & Logo
Detroit's Valentine Distilling asked CF Napa to design the custom bottle, logo, and package design for their line of whiskies.


Valentine Distilling Co.


United States

Project Scope

Custom Bottles


2017 Creative Quarterly 47

2020 World Brand Design Society

2022 ACSA - The Craft Spirits Packaging Awards - Silver, Whiskey

Mayor Pingree Whiskey Packaging Design & Logo
The brand name was chosen to honor the enduring spirit of 'Old Ping’, Hazen S. Pingree, mayor of Detroit (1890-1897), who is considered one of the greatest mayors in US history. The nostalgic feel of the design took its inspiration from this incredible time period in Detroit and celebrates this champion of the Detroiters who fought monopolies and corruption.
Brand Strategy
Story Development