Search
Archipelago
When Full Circle Craft Distillers Co.’s Philippine Archipelago (ARC) gin brand initially launched it was met with immediate success.
Client
Full Circle Craft Distillers Co.
Country
Philippines
Project Scope
Packaging
Custom Bottle
This swift rise in attention prompted the need to refresh the design for a more premium positioning and take advantage of new distribution opportunities. Full Circle came to CF Napa to redesign the packaging and develop a bespoke custom bottle, setting the stage for continued growth as the brand expands into international markets.
CF Napa developed a custom glass bottle with a grooved surface, creating the illusion of a heavier bottle while keeping a lightweight profile for optimized transport. The ARC wordmark and sun icon were embossed into the sides and bottom of the bottle, allowing for a 360-degree branding opportunity.
An elongated neck allowed for ease of use in the hand of a bartender. Debossed panels provide a stage for the intricate illustrations of Philippine landscape and plant life. The brand’s recognizable wordmark composed of people harvesting fruits and botanicals was refined to allow the intricate details to pop. The brand’s upside-down anchor icon symbolizing the end of the fishing day and the start of relaxation time was debossed into a metal coin in the custom wooden T-top.
