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Good Trouble
Good Trouble came to CF Napa to create the packaging design and logo for their new bourbon brand. The brand needed introduce bourbon to demographics that don’t typically choose bourbon as their drink of choice while still appealing to the traditional bourbon drinker.
Client
Good Trouble Bourbon
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2023 Behance Graphic Design Gallery
2023 Distillers Challenge International Spirits Competition Package Design Awards - Gold
2023 GDUSA News
2023 Harpers Design Awards - Silver
2023 Packaging of the World
2023 The Design & Packaging Masters - Gold
2023 World Brand Design Society
2024 Graphis Design Annual - Silver
Inspired by the brand owner’s vision to spur social change through the brand, Good Trouble needed to honor those who bravely disrupt the status quo and the conversations that arise from this action. Good Trouble also walks the walk by donating to causes that inspire greater societal change—causes that make their own good trouble.
CF Napa developed a reimagined Lady Liberty with her torch riding a charging bull as the main graphic of Good Trouble. She symbolizes freedom, optimism, and the taming of the beast of inequality.
A GT monogram was designed to form an equality symbol and the tagline “A Spirited Conversation” was developed as the brand’s call to action. A metal coin with the logo was embedded in the T-top closure, encouraging the imbiber to transform a moment of conversation into a lasting movement.
