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Waikulu Distillery
The new, Maui-based Waikulu Distillery came to CF Napa to design the packaging, custom bottle, and tasting glasses for their brand of agave spirits.
Client
Waikulu Distillery
Country
United States
Project Scope
Brand Portfolio Architecture
Logo
Packaging
Custom Bottles
Awards
2022 CQ68
2022 GDUSA American Package Design Awards
2022 Packaging of the World
2022 World Brand Design Society
2023 ADI - Best Backbar Packaging
2023 ADI - Excellence in Packaging, Gold
2024 CQ73
2024 GDUSA American Package Design Awards
2024 Packaging of the World
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The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility. Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, transporting the imbiber to the tropical oceans that surround the island of Maui.
For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass.
For the exceptional Ohana Reserve, the agave icon was stamped with a metallic blue foil, complementing the teal hue in the glass bottle. The black label gave a gravitas to the package, creating clear differentiation from the core spirit’s cream label and a cue to the super premium quality of Ohana Reserve.
