Waikulu Distillery

Waikulu Distillery Ohana Reserve Spirit Packaging Design & Logo
The new, Maui-based Waikulu Distillery came to CF Napa to design the packaging, custom bottle, and tasting glasses for their brand of agave spirits.

Client

Waikulu Distillery

Country

United States

Project Scope

Logo
Packaging
Custom Bottles

Awards

2022 CQ68

2022 GDUSA American Package Design Awards

2022 Packaging of the World

2022 World Brand Design Society

2023 ADI - Best Backbar Packaging

2023 ADI - Excellence in Packaging, Gold

2024 CQ73

2024 GDUSA American Package Design Awards

2024 Packaging of the World

Waikulu Distillery Ohana Reserve Spirit Packaging Design & Logo
 
Waikulu Distillery Logo Design
 
The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility. Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, transporting the imbiber to the tropical oceans that surround the island of Maui.
Waikulu Distillery Agave Spirit Packaging Design & Logo
Waikulu Distillery Icon Label Detail
For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass.
 
Waikulu Distillery Hand Stamp Label Detail
 
For the exceptional Ohana Reserve, the agave icon was stamped with a metallic blue foil, complementing the teal hue in the glass bottle. The black label gave a gravitas to the package, creating clear differentiation from the core spirit’s cream label and a cue to the super premium quality of Ohana Reserve.
 
Waikulu Distillery Ohana Reserve Agave Spirit Wordmark Design Detail
Waikulu Distillery Ohana Reserve Agave Spirit Label Design Detail
 
Waikulu Distillery Ohana Reserve Agave Spirit Production Notes Design Detail
 
Waikulu Distillery Custom Glassware Design
 
Waikulu Distillery Cork Detail
Waikulu Distillery Cartouche Custom Bottle Design Detail
 
Waikulu Distillery Cartouche Custom Bottle Design Detail
 
Brand Strategy
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Story Development
Naming
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