The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility. Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, transporting the imbiber to the tropical oceans that surround the island of Maui.
For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass.
For the exceptional Ohana Reserve, the agave icon was stamped with a metallic blue foil, complementing the teal hue in the glass bottle. The black label gave a gravitas to the package, creating clear differentiation from the core spirit’s cream label and a cue to the super premium quality of Ohana Reserve.