American Fifth Spirits

American Fifth Spirits Packaging Design & Logo
American Fifth Spirits is the first distillery in Lansing, MI. They distill hand-crafted spirits of remarkable quality utilizing local ingredients.

Client

American Fifth Spirits

Country

United States

Project Scope

Logo
Packaging

Awards

2018 Creative Quarterly 54 - Runner Up

2019 UNI Brilliant Brand Awards - Citation Winner

American Fifth Spirits Packaging Design & Logo
 
American Fifth Spirits came to CF Napa to design their identity and package design for their spirits product line that would capture the essence of their hometown. Our design solution was inspired by the art deco architecture found throughout Lansing and Michigan.
American Fifth Label Design Detail
American Fifth Wordmark Label Design Detail
We created an art deco framework foiled in copper combined with a rich color palette that created differentiation between each of the spirits. The system was designed so that it could be easily extended to the distillery’s multitude of products for launch and for future offerings.
 
American Fifth Bourbon Cream Spirits Packaging Design & Logo
 
American Fifth Before Spirits Packaging Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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