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216 Miles To Go
Following the refresh of multiple brands in their portfolio, Mark Ryan Winery continued their longstanding partnership with CF Napa and engaged us to develop a new brand – 216 Miles to Go – that would support the winery’s by-the-glass program.
Client
Mark Ryan Winery
Country
United States
Project Scope
Logo
Packaging
The brand celebrates owner and winemaker, Mark McNeilly, the inception of his wine industry journey, and his continued passion to craft elevated Washington wines. In 1999, a vineyard owner in the esteemed Red Mountain AVA offered Mark some of his Cabernet Sauvignon grapes. Mark seized this opportunity and traveled the 216 miles from Woodinville to Red Mountain to collect them. Twenty-five years later, this new addition to the portfolio needed to celebrate the namesake’s story, connect to the Mark Ryan brand while standing on its own, and appeal to wine enthusiasts of all levels.
CF Napa created an eclectic, type driven, near full-wrap wine label design. The label utilized luxurious toothy paper and the Mark Ryan wordmark as a subtle water mark. The front and sides of the label display the wine’s technical data, intriguing the wine afficionado. Mark’s signature in gold foil symbolizes the brand’s personal connection to the owner.
