The brand name, Ðồi Ðá, is Vietnamese for “Rocky Hill” and was inspired by the rock-strewn landscape of the previously undeveloped vineyard site.
The design for their Yountville Cabernet wine needed be bolder and have a greater shelf presence than the higher-end wine while paying homage to the brand owner’s Vietnamese heritage.
We developed an attention-grabbing graphic that was inspired by shapes and patterns found in Vietnamese décor. The embossed graphic, in combination with the rich red hues of the label, gives the wine a striking look and is representative of good luck in Vietnamese and other Asian cultures. The gold foil Ðồi Ðá D icon provides the perfect touch of Napa Valley luxury.
For the higher tier Cabernet Sauvignon, it was imperative that the design captured the rugged beauty of the property.
Inspired by the style of Asian landscape artwork, we commissioned a pen and ink style illustration of the Ðồi Ðá estate featuring the namesake rocky hill amongst the vines. The Vietnamese influence was further reflected in the debossed monogram icon and in the pop of red for the vintage date; these details complemented the crisp wordmark and heavy-textured cotton paper to create a look of timeless luxury synonymous with Napa Valley wines.