Monkey In Paradise

Marketplace Results

Since the relaunch, sales have increased by double digits. In the first full year following the redesign, sales of the vodka with the new packaging design were 6X higher than those of the previous year with the old packaging design. The new label and corresponding case shipper have been positively received by consumers and retailers alike, providing the opportunity to get coveted placement in point-of-purchase displays which has contributed to the redesign’s success.