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Orange Driver RTD
Founded in 1933, Baltimore’s Montebello Brands focuses on spirits and pre-mixed cocktails at an accessible price point.
Client
Montebello Brands
Country
United States
Project Scope
Packaging
The label for their Orange Driver wine-based cocktail was dated and did not communicate that it was a ready-to-drink product. Montebello wanted a fresh packaging design that improved product communication and brand recognition while clearly differentiating Orange Driver from their vodka-based cocktail, Screwdriver.
We freshened the look by replacing the dark label background with a vibrant orange and drew an illustration of an orange in a tree and orange slices to emphasize the cocktail flavor. Gold foil details on the Montebello logo and fruit add a premium touch. The Montebello banner and neck label system we established were brought in, strengthening brand recognition and aligning this product with rest of the portfolio.
We freshened the look by replacing the dark label background with a vibrant orange and drew an illustration of an orange in a tree and orange slices to emphasize the cocktail flavor. Gold foil details on the Montebello logo and fruit add a premium touch. The Montebello banner and neck label system we established were brought in, strengthening brand recognition and aligning this product with rest of the portfolio.
