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Orange Driver RTD
Montebello Brands was founded in 1933 in Baltimore. They offer spirits and pre-mixed cocktails at an accessible price point.
Client
Montebello Brands
Country
United States
Project Scope
Packaging
Montebello needed an updated, more enticing packaging design for their Screwdriver vodka-based cocktail. The redesigned label had to clearly differentiate Screwdriver from their wine-based cocktail, Orange Driver.
We created an illustration of an orange twist that cleverly forms the letter S, a refreshing take on this flavor cue that gives a nod to the cocktail name. The bold orange background reinforces the flavor profile. The new label feels like a modern poster and clearly communicates the product name. The Montebello banner and neck label system were brought in, strengthening brand recognition and aligning this product with rest of the portfolio.
We created an illustration of an orange twist that cleverly forms the letter S, a refreshing take on this flavor cue that gives a nod to the cocktail name. The bold orange background reinforces the flavor profile. The new label feels like a modern poster and clearly communicates the product name. The Montebello banner and neck label system were brought in, strengthening brand recognition and aligning this product with rest of the portfolio.
