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Kamikaze
Founded in 1933, Baltimore’s Montebello Brands focuses on spirits and ready-to-drink cocktails at an accessible price point.
Client
Montebello Brands
Country
United States
Project Scope
Packaging
Montebello sought to create a more premium expression of their Kamikaze packaging that emphasized the proof, strengthened the Montebello branding, and clearly communicated this RTD as a shot product.
We developed a design inspired by Japanese woodblock prints. Bold fonts make the product name hard to miss and a vibrant red calls attention to the proof. Metallic gold helps highlight the Montebello logo and select sun rays, adding a premium touch. The updated neck label follows the new Montbello branding system we established on other products, unifying Kamikaze with the brand portfolio.
