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Ron Pablo
Founded in 1933, Baltimore’s Montebello Brands focuses on spirits and ready-to-drink cocktails at an accessible price point.
Client
Montebello Brands
Country
United States
Project Scope
Packaging
Montebello wanted the Ron Pablo package design to more closely reflect the rum’s West Indies origin.
We carried forward the palm tree but recreated it as a strong central graphic with elegant details. The frame is built with filigree reminiscent of wrought iron and architectural details found throughout many of the islands. The single-color label of deep ocean blue is accented by well-placed gold details, creating a label with a high-end tropical vibe that steers clear of typical, touristy graphics. In keeping with the branding system we established for Montebello, the wordmark banner and a neck label with the brand’s icon provide a through-line to all the other products in the portfolio.
We carried forward the palm tree but recreated it as a strong central graphic with elegant details. The frame is built with filigree reminiscent of wrought iron and architectural details found throughout many of the islands. The single-color label of deep ocean blue is accented by well-placed gold details, creating a label with a high-end tropical vibe that steers clear of typical, touristy graphics. In keeping with the branding system we established for Montebello, the wordmark banner and a neck label with the brand’s icon provide a through-line to all the other products in the portfolio.
