Brand Repositioning Case Study

Evolve

CF Napa Evolves Okanagan Valley Wine Brand

Marketplace Results

The new brand logo, praised for its simplicity and memorability, has garnered positive feedback from both internal teams and customers. Its strong brand alignment will be further showcased with the brand’s relaunch in Spring 2025 concurrent with the opening of the new winery.

“CF Napa did a fantastic job of putting together some ideas and labels for our sparkling and still wines at our new property. They were able to match the vision of our owner along with finding a label pattern that fit the needs of the new brand. CF Napa has a wealth of experience, and we were given full attention and consultation from all aspects of the company including ownership. They were patient and attentive during the process as changes to the labels were made and were quick to respond to emails and phone calls and ensured nothing was left unattended. I would recommend CF Napa to any winery looking for a new label design and concept and or if you are looking for a fresh approach. It was a pleasure working with them.”

George James
President
TIME Family of Wines

 
Evolve Rose and Pinot Noir Wine Packaging Design
 
Evolve Sparkling Wine Packaging Design
 

Client

TIME Family of Wines

Country

Canada

Project Scope

Brand Strategy
Story Development
Logo
Packaging