Inspired by the owner’s love of surfing, the brand contributes a portion of their sales to sustainable surf initiatives and is a proud sponsor of Duke’s Oceanfest in Waikiki. The new packaging needed to communicate the brand’s connection to the ocean and the ocean’s impact on producing exceptional Sonoma County wines.
CF Napa created a series of retro postcard-style illustrations representative of coastlines in Sonoma County. The drawings were created with a vintage, aged look to reflect the nostalgic vibe of California surfing culture. We developed the icon of a sun rising over the ocean in a mono weight style akin to active lifestyle and outdoor brands.