CF Napa was inspired by the brand owner’s background in geology and saw the parallels between the layers that provide beauty to a geode and the layers of soil that produce world-class grapes. For the main graphic of the label, we drew the geode striation with alternating layers of vibrant blue and lustrous gold foil, a representation of not only the vineyard terroir but also building toward magnificence over time. A multi-faceted gem with an R was developed for the icon of the brand. The icon, wordmark, and wine data were stamped in gold foil, creating a striking contrast against the black background and calling attention to the prized AVAs from which the wine was sourced. For a final touch, the brand tagline, “The Beauty is in the Journey” was printed in gold around the skirt of the capsule.