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BEX
BEX came to CF Napa to develop a brand that would appeal to a younger, cosmopolitan wine consumer and their emerging interest in German Rieslings.
Client
Purple Wine Company
Country
Germany
Project Scope
Logo
Packaging
Marketing
Digital
Awards
2006 Step Inside's Design Annual
2010 Napa Valley Museum "Art & Wine: The Expression of an Industry"
The design needed to be different, not a stodgy traditional European label, but instead something modern and urbane that would be at home in clubs and trendy restaurants. The label melds these sensibilities through strong clean typography and a ribbed texture achieved by embossing the metalized paper the label was printed on.
