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Voveti
Freixenet USA came to CF Napa to create a new Prosecco brand positioned toward a younger demographic and offered a contemporary alternative in an overly traditional category.
Client
Freixenet
Country
Italy
Project Scope
Naming
Logo
Packaging
Marketing
Working closely with Frexienet name Voveti was developed, a derivative of the Latin root voveo, a verb meaning to “vow” or “promise” – a salute to the promise of this new partnership, and the exciting quality of the wine itself.The packaging was inspired by modern Italian fashion and fragrance. The bottle has a sleek feminine quality, and the label is a glossy, almost wet-looking black.
