Veloce

Veloce came to CF Napa to develop the packaging for their new spirit from Italy that would feel at home in the vodka space. The package needed to immediately express that it was Italian, upscale and hip..

Client

Turrini Wine & Spirits

Country

Italy

Project Scope

Logo
Packaging
Print

Awards

2007 Communication Arts Design Annual

2007 Step Inside's Annual

2008 GDUSA - American Graphic Design Awards

2008 Print Creativity + Commerce

2010 Trademarks USA - American Pixel Academy

The design was derived from researching classic Italian brands and designs through history. Ultimately, the brand mark was inspired by historical typography of brands like Vespa and Campari. Ferrari Red seemed to be the perfect color for the brand and the angle was the final touch to bring the brand to life by expressing the translation of Veloce (Swift or Speed).

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