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High Roller
High Roller is an ultra-premium boutique vodka brand created specifically for the Las Vegas market.
Client
High Roller Spirits
Country
United States
Project Scope
Logo
Packaging
Custom Bottles
Awards
2010 Trademarks USA - American Pixel Academy
2011 HOW International Design Awards
2012 Mobius Awards - 1st Place
The final touch was developing an icon that would say both Vegas and premium. Our solution is a silver metal die, which reads both as an “H” and a roll of seven, which will always be the “High Roller” since six is the highest number found on dice.
The bottle’s crystal cut design was influenced by the martini shakers and crystal decanters of the “Rat Pack Era” and has the added bonus of making the bottle very easy to grip for fast-paced bar pouring in clubs. The top of the bottle has a notch that signifies a cut above the rest with the “High” portion of the branding falling “above the cut”.
