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The Federalist
The design for The Federalist needed to evoke the rich heritage of the visionary founders of the United States - each wine with as much personality as the figures that don the bottle.
Client
Terlato Wines International
Country
United States
Project Scope
Logo
Packaging
Awards
2018 Creative Quarterly 51
We developed a full range of wines that included the faces of the original Federalists, classic American icons such as the Statue of Liberty, and provocative labels such as Dueling Pistols. The brand had gained traction, but needed quality cues, finesse, and the ability to scale via the packaging.
The system allowed the brand to have different looks for each region and specialty offerings such as the line of Bourbon Barrel aged wines.
