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Helmsman Ale House
CF Napa was tasked with designing the logo and packaging for a new, nautical-themed restaurant and brewery in Newport Beach.
Client
Helmsman Ale House
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Marketing
Awards
2019 GDUSA - American Graphic Design Awards
2020 Packaging of the World
2020 World Brand Design Society
2020 The World Drinks Awards - World Beer Awards - Best Can Design, Best Can Design
2020 The World Drinks Awards - World Beer Awards - Gold, Best Multipack Design
2020 The World Drinks Awards - World Beer Awards - Gold, Best New Launch
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CF Napa also provided input on possible names for the brewery and recommended the chosen name, Helmsman Ale House.
CF Napa’s custom, in-house illustration of a weathered sailor became the icon for the brand. The icon tells the story of the sailor’s tenure steering at the helm, becoming one with the ship. His beard gradually morphs into tentacles that intertwine with the ship’s wheel.
The Helmsman icon was given a distressed texture, as if slowly faded by the saltwater and wind one faces on a ship. The logo was utilized as the main graphic on a crowler can, growler, growler hang tag and tap handle.
