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Chehalem Winery
Chehalem came to CF Napa to develop a more premium and clear expression of the brand with a focus on differentiation between their multiple tiers of wines and their respective price points.
Client
Chehalem Winery
Country
United States
Project Scope
Brand Portfolio Architecture
Logo
Packaging
In-House Illustration
Awards
2019 San Francisco International Wine Competition - Individual, Double Gold
2019 Wines & Vines Packaging Design Awards - Best Packaging Redesign
Chehalem's winery is nestled in a vineyard atop a hill surrounded by very unique wavy rows of vines. This vineyard and aerial photos of the winery provided inspiration for the sketches that ultimately became the graphic anchor to the design solution for the brand.
An abstract representation of the estate was reinterpreted to create a special motif of the vineyard per tier. The rich range of colors and overlapping gold foil stamp lend additional credibility to the wines. The flower seal was inspired by the brand name, Chehalem, which means, “Valley of Flowers” in the local Native American language, Calpooia.
